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Internet Marketing In Business INTRODUCTION

   

Added on  2020-06-04

9 Pages2712 Words281 Views
Internet Marketing InBusiness

Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1P1. Role of internet marketing has within a modern marketing context.....................................1P2. How TESCO use internet marketing....................................................................................2TASK 2............................................................................................................................................3P3. Explanation of benefits to customers of a business using internet marketing......................3TASK 3............................................................................................................................................4P4. Benefits and opportunities to business of using internet marketing within marketing mix..4P5. Use of internet marketing to make a selected business more efficient, effective andsuccessful....................................................................................................................................5P6. Potentials challenges of globalisation facing a business when using the internet marketing.....................................................................................................................................................5TASK 4............................................................................................................................................5D1. Effectiveness of internet marketing in meeting customer needs..........................................5CONCLUSION................................................................................................................................6REFERENCES................................................................................................................................7

INTRODUCTIONMarketing a soul element for any organisation to attain their organisational goals in a bestmanner. Most of the organisations are using internet marketing which is providing better benefitsto them in term of sales and revenues (Constangy, Marger and Brompton, 2015). This report isbased on TLC marketing business which will provide informations of those organisations whichare using internet marketing. This report will describe role of internet marketing in modernbusiness context, how a company use internet marketing it will describe benefits of use ofinternet marketing for consumers. After it will provide information on benefits and opportunitiesfor company in marketing mix elements. At last it will explain use of internet marketing toimprove it's effectiveness and challenges of globalisation by using internet marketing. TASK 1P1. Role of internet marketing has within a modern marketing contextThe function of marketing is to operate en generate profit and also attract and keepcustomers. Marketing exist wherever goods and services are bought and sold. Nowadays, in themodern world, marketing is very important. Internet marketing is a continuation of the oldmarketing practices. The modern approach to marketing is referred to as the marketing concept.The essence of the marketing concept is that the customer and not the product is the centre ofentire business activity. It is also referred to as the customer-oriented approach to business. Thisconcept explains the rationale for a firm’s existence in terms of its ability to satisfy some aspectsof consumer needs and recognizes the purpose of the business as to ‘create a consumer’(Kennerley and Neely, 2003). Customers want satisfaction in the economic and socialjustification of a company’s existence. Consequently all company’s activities in production,engineering and finance, as well as marketing, must be devoted to, first, determining what thecustomers wants are and then, satisfying these wants while making a reasonable profit. Internetmarketing plays an important role in these area of modern marketing concept:To determine the actual needs, wants and preferences of customers.To adopt the enterprise in such a way so as to deliver the desired satisfaction moreeffectively and efficiently than its rivals.1

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