Internet Marketing in Business Introduction

INTERNET MARKETING IN
BUSINESS

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
P1. Role of internet marketing has within a modern marketing context.....................................1
P2. How TESCO use internet marketing....................................................................................2
TASK 2............................................................................................................................................3
P3. Explanation of benefits to customers of a business using internet marketing......................3
TASK 3............................................................................................................................................4
P4. Benefits and opportunities to business of using internet marketing within marketing mix..4
P5. Use of internet marketing to make a selected business more efficient, effective and
successful....................................................................................................................................5
P6. Potentials challenges of globalisation facing a business when using the internet marketing
.....................................................................................................................................................5
TASK 4............................................................................................................................................5
D1. Effectiveness of internet marketing in meeting customer needs..........................................5
CONCLUSION................................................................................................................................6
REFERENCES................................................................................................................................7
.........................................................................................................................................................7

INTRODUCTION
Marketing is one of the major element of any organisation to attain their goals in a best
manner. Most of the companies are using internet marketing which is providing better benefits to
them in term of sales and revenues (Constangy, Marger and Brompton, 2015). This report is
based on TLC marketing business which will provide informations of those organisations which
are using internet marketing. This report will depict the role of internet marketing in modern
business context, how a company use internet marketing it will describe benefits of use of
internet marketing for consumers. After it will provide information on benefits and opportunities
for company in marketing mix elements. At last it will explain use of internet marketing to
improve it's effectiveness and challenges of globalisation by using internet marketing.
TASK 1
P1. Role of internet marketing has within a modern marketing context
The function of marketing is to operate en generate profit and also attract and keep
customers. Marketing exist wherever goods and services are bought and sold. Nowadays, in the
modern world, marketing is very important. Internet marketing is a continuation of the old
marketing practices. The modern approach to marketing is referred to as the marketing concept.
The essence of the marketing concept is that the customer and not the product is the centre of
entire business activity. It is also referred to as the customer-oriented approach to business. This
concept explains the rationale for a firm’s existence in terms of its ability to satisfy some aspects
of consumer needs and recognizes the purpose of the business as to ‘create a consumer’
(Kennerley and Neely, 2003). Customers want satisfaction in the economic and social
justification of a company’s existence. Consequently all company’s activities in production,
engineering and finance, as well as marketing, must be devoted to, first, determining what the
customers wants are and then, satisfying these wants while making a reasonable profit. Internet
marketing plays an important role in these area of modern marketing concept:
 To find the actual demand of the consumer.
 To adopt the enterprise in such a way so as to deliver the desired satisfaction more
effectively and efficiently than its rivals.
1