The Mechanics of Search Engine Marketing

This presentation discusses the mechanics of search engine marketing and its two elements: pay per click advertising and local advertising. It explores the usefulness of search engine marketing for Smart Restorations Limited in achieving success and reaching their target.

Internet Marketing

2.1 The mechanics of search
engine marketing
Search engine marketing is a form of marketing which involves
promotion by websites so that they can increase the visibility in
the results of the search engine so that they can attain the
success by doing the paid advertising.

Two elements
There are two elements of Search engine marketing which are
helpful in attaining the success in the competitive market.
First element is pay per click advertising.
Another element is local advertising.

Usefulness
It is useful for Smart Restorations Limited by doing the
relevant calculations so that they can attain the maximum rank.
They can assess the quality which is done by the search engine
with the given web pages. It also helpful in doing the proper
marketing so that they can attain the success and achieve the
target.

2.2 Suitable opt-in email
marketing newsletter
Email marketing is the form of direct marketing by which they
can do the electronic mail as they are having a means of the
communication and by that they can raise the funds for the
message for the public. Smart Restorations Limited have to
send the email to the potential consumer so that they can do the
better marketing. This is essential and important tool for a
business so that they can send the regular messages for the
marketing.

Continue..
Smart Restorations Limited have to use the email method or
technique so that they can convey the proper information to
their users and they have to make the proper research. The
company have to tell the readers that where is email coming
from and always be honest in the lines of the subject. They
have to use the email process so that all the data can be used
properly.

Logo of company

Opt In Email
Hi,
You have not visit our website recently. In an effort
we keep mailing to you and keep up-to-date.
Please visit our websites and avail the offers and
discount schemes.
If you want to unsubscribe, Click here.
Sincerely,
The manager
Smart Restorations Limited

2.3 Best practice in online public
relations
Public relations is the way of Smart Restorations Limited in
which every single person have to do the proper
communication with the public as well as media. Those person
who are having the specialities in making the public relations
with the consumers or the public directly or indirectly so that
they can attain the target. Along with this they have to create
and also maintain the the image in the competitive market.

Continue..
Traditional public relation is that relation by which they can
address the issues by which they can surround the behaviour
the company members so that they can attain the aim and by
which they can regain the favourable public opinion. In this
public relation they have to send a clear and specific message
so that they can target the market.

2.4 Demonstrate how businesses can
use new digital media communities
New media is the means of the mass communication by using
the digital technologies such as Internet. In this company have
to provide the information or the entertainment of the products
and services by using the computer or the internet and not have
to use the traditional method such as television and newspaper.

Continue..
Consumers and public have to use the information by
the sites and the company have to share the content by
the public. These services are important for the
business organization as they have to protect and also
maintain the data of the company and for that they
have to use the different technology.

References
Bélanger, F. and Crossler, R.E., 2011. Privacy in the digital age: a
review of information privacy research in information systems. MIS
quarterly. 35(4). pp.1017-1042.
Bryman, A. and Bell, E., 2015. Business research methods. Oxford
University Press. USA.
Cheng, T.E., Lai, L.C.F. and Yeung, A.C., 2008. The driving forces
of customer loyalty: a study of internet service providers in Hong
Kong. International journal of e-business research. 4(4). p.26.