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Digital Marketing or Internet Marketing : Report

   

Added on  2020-07-23

15 Pages4709 Words96 Views
INTERNETMARKETING

TABLE OF CONTENTSINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................11.1 Elements of internet marketing........................................................................................11.2 Internet marketing mix.....................................................................................................21.3 Internet marketing tools and eTools.................................................................................21.4 Examination of interactive order processing....................................................................3TASK 2............................................................................................................................................42.1 Mechanics of Search engine marketing............................................................................42.2 Email marketing Newsletter.............................................................................................52.3 Online public relations.....................................................................................................62.4 Use of digital media..........................................................................................................7TASK 3............................................................................................................................................83.1 Online market research.....................................................................................................83.2 Design of online survey....................................................................................................83.3 Use of electronic customer relationship marketing..........................................................9TASK 4............................................................................................................................................94.1 Internet marketing plan.....................................................................................................94.2 Poster presentation on pay per click advertising............................................................10CONCLUSION..............................................................................................................................11REFERENCES .............................................................................................................................12

INTRODUCTIONInternet marketing can be defined as the marketing through social media with internetaccess. It basically works on digital marketing concept. The purpose behind using the digitalmarketing or internet marketing is to advertising and marketing of any organization. SmartRestorationsLimited is an organization is a UK based company that provides the refurbishedoffice furniture in all over UK and other countries. In this report the understanding of the marketwith the help of internet has discussed (Christiansen, 2011). Digital marketing communication isthe medium to do the promotion. The context has outlined of the customer relationshipmanagement and the plan of internet marketing that has to be follow by this company for theirpromotion and advertisement.TASK 11.1 Elements of internet marketingDigital marketing is the medium through which the marketing procedure can be done.There are so many approaches that are in trend for the marketing purpose. The technologies areutilised by the brands and various companies for the marketing. The platforms of digitalmarketing is increasing day by day, so people are using that platforms for shopping. Theefficiency of digital marketing is more than the other marketing approaches.There are 4 basic elements of the internet marketing:Wind (Email marketing) - Email marketing is an easier way of marketing. Smart RestorationsLimited can use it for sale promotions, to attract the people by offering such offers by email. It isso cheap in cost and time consuming also (Omar, Bathgate and Nwankwo, 2011). The emailmarketing have got so easier by using the automation tools for that.Water (Social media strategy) - Water is so essential for a human as well as the social mediastrategy is so important for the successful business. It is so helpful to get connected with thecustomers, which can increase the awareness of the brand in people's mind. The social medianetworks are quite flexible for Smart Restorations Limited.Fire (PPC campaign) - The fire element of digital marketing is known as PPC campaign. Theconcept that give top position to the website of Smart Restorations Limited is known as pat perclick. For searching by keyword it is also so valuable.1

The sun (Content) - SEO include the keywords in the content and title tags. There is a need ofcontent which has to be incredible as the people will like it and share it. In PPC concept thecontent must be satisfied for which the organization is paying you.1.2 Internet marketing mixThe marketing mix of internet marketing includes 4 P's such that product, place, price,promotion.Product- The products and services are the good that has to be promoted on the digitalmarketing mediums. The details about the products on the website or any social media network,should be clear and affordable for the customers. For a successful marketing on internet, theorganization should aware of such things that it should research about the products of differentcategory and the advertisements of pay per click, advertisement on banner and various type ofmarketing like on video, social, forum and marketing through an article(Zarrella, 2013).Place- In internet marketing place is not that much important but the placement of theproduct on the website matters. The company can use some unique tag lines and phrase to attractthe people. Price- Price is also an essential factor that can attract the people to buy the product oravail the services of that company. The price of the product can be affected by such elements likediscount, purchase on credit and cash, setting of price. The market evaluation should be done bythe company to know about the actual price of the services and products and.Promotion- let the people know about the products benefits is all about the promotion.The company applies different approaches for the promotion of the product through the internetmarketing. The promotion of sales can be done for the betterment of organization. Email andsocial media and content can be used for the promotion. In internet marketing, Search engineoptimization plays a key role.1.3 Internet marketing tools and eToolsThere are so many marketing mediums that can be used of digitally such that varioussearch engine which are useful to search the information and data about the desired topic. Theorganization uses some specific keywords which can relate with their companies name,management, structure and other things, those keywords are added on the search engine(Kriemadis, Terzoudis and Kartakoullis, 2010). This will set the link of the organizations'2

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