Marketing Strategies for Desklib: Entry, Competitive, Pricing, Promotion and Distribution Strategies

Introduction
• Coming up with appropriate marketing strategies
enables a business to attain its goals
• There is the need to understand various
customers(Shankar et al., 2016)
• Understanding a given market determines the
entry strategies that will be used to release the
product
• There is also the need to have an understanding
of various consumer segments

Marketing selection strategy and entry
• An important foe of strategy
• Will be carried on the basis of market
segment
• Will rely of the growth rate of the whole
market segment
• Entry strategy will involve the use of direct
exportation

• Will be used to export goods directly to the
UK (Wedel & Kannan,2016)
• This will be connected to various sales agents
and distributers (Birkinshaw, Bresman &
Håkanson, 2016)
• They will be able to represent the interest of
the product (Birdi et al. 2016).
• The use of partnership is another entry strategy

Competitive strategy
• Makes the product to provide a stiff
competition (Mariani, Di Felice & Mura,
2016)
• The use of differentiation is the major
competitive strategy (Brewster, Wood &
Brookes, 2017)
• This aims towards making the entire
product to be very unique in the market