MARKETING Issues Dealing with Digital Marketing Name Institution Author's Note Website Design and Implementation

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Running head: MARKETING
Issues Dealing with Digital Marketing
Name
Institution
Author’s Note

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MARKETING
Website Design and Implementation
When the organization implements appropriate strategies of Website design, it is likely to
attain different positive results with the major ones involving how the customers will be reached
out, how the products will be appropriately defined and also through the implementation of a
good Website.
The entire organization will also be capable of showcasing all the goals and objectives to
all the customers. This will create an easy access towards all the information associated with the
organization without worrying much about the distance of separation between them and the
organization (Batra & Keller 2016).
The E- marketing mix strategies
The e- marketing strategies are capable of acting as a game changer to the whole
company since the work hard towards ensuring all the goals and objectives that have even been
set aside by the organization are in line with each and every operation being handled. Moreover,
they are meant to make the organization to realize some new goals (Godey et al., 2016).
Products and services offered
The Seventh Generation Inc. offers quite a number of clean care together with different
types of feminine care products through the use of different types of stores and online merchants.
At the same time some of the major products attached to the organization mainly include; the
laundry detergents, different types of household cleaners, hand wash soap, different types of dish
washing soap, different sizes of household paper and trash products, baby skin care together with
the baby dippers and wipes. The products are of high quality as per the organizational standards

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and aims towards providing one of the best services across all customer segments regardless of
their age, background or even gender.
Pricing
The organization puts much focus on different forms of pricing attached to all the
products. It is therefore geared towards implanting some of the most reasonable pricing strategies
that are more budget friendly to the customers irrespective of their earning status within the
surrounding society. As a result of this, there are quite a number of pricing strategies that the
whole organization is focused with to ensure that all the customers are capable of receiving some
of the best services without raising any complaints regarding both the quality and price attached
to the products (Batra & Keller, 2016). The management of the entire company considers each
and every parameter right before the product pricing is carried out. This mainly includes various
segments connected to the products, ability of all the customers to be able to pay for the variety
of products offered to them, the condition of the entire market together with quite a number of
actions that are shown by the competitors in relation to their pricing strategies (Järvinen &
Taiminen, 2016). In relation to pricing, there are quite a number of strategies that the
organization should be able to give the first priority and they mainly include;
Penetration pricing- This puts much focus towards making the entire organization to be able to
obtain a larger market share. As a result of this, all the product cost should be kept as low as
possible as their introductory offer to make sure that the whole organization is appropriately
introduced in the entire market in order to come up with one of the strongest market base.

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Economy pricing strategies- The pricing strategies of all these products are fully considered to
be no frill kind of low prices where the whole promotion together with the marketing cost of the
products are kept to a minimum level.
Distribution of the products
In Relation to the services of the Seventh Generation, all the products are appropriately
distributed in natural food across different locations together with different types of grocery
stores that tend to be located in different locations. This strongly relies on the use of Internet
together with merchandisers which majorly include Target together with Wal-Mart (Shankar,
Kleijnen, Ramanathan, Rizley, Holland & Morrissey, 2016). The organization makes good use of
these retailers to appropriately reach out to many consumers by providing them with an easy
time of making purchases right from the retailers without driving long distances up to their point
of production.
Integrated marketing communication and promotions
In relation to what the Website entails, there should be an appropriate and reliable form of
integrated marketing communication techniques to be developed in order to obtain the right
results. At this level, the company should be clearly capable of implementing a wide range of
communications techniques with the major ones being the use of social media platforms that are
more efficient together with communication that is carried out through the use of emails. This
aims towards passing appropriate information to different people without any delays (Katsikeas,
Morgan, Leonidou, & Hult, 2016). At the same time, the form of integrated marketing
communication will be able to avoid any form of communication that is likely to exist between
the customers and the organization itself. On the other hand, relevant promotion techniques in