International Conference on Industrial Engineering

Introduction
 In contrast to traditional marketing, Digital marketing encompasses
different marketing tactics that uses internet and several electronic
devices (Ryan 2016).
 Digital marketing campaign is the online marketing efforts undertaken
by a company for driving its engagement and profit.
 The suitable digital marketing campaign for itreatskin is going to be
discuss here.

Organization overview
 Itreatskin is a leading skin care company
that mainly focuses on producing organic
and natural skin care products.
 The company is now operating in 15
countries worldwide and serving more
than 12000 customer all over the world
(itreatskin 2019).
 It’s mission is to produce eco-friendly
organic skin care products, especially the
child care product, thus ensuring their
healthy skin.

Situational analysis
 In order to undertake suitable digital campaign for the selected
organization, analysing the internal and external environment of the
organization is vital (Van Velsen 2017).
 The internal organizational environment will be evaluated by
performing SWOT analysis.
 PESTEL analysis will give an idea about the external organizational
environment.
 Porter’s five force model also provide a clear picture of the current
market condition