Marketing Of Hilton Hotel Corporation - Assignment
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Added on 2020-09-08
Marketing Of Hilton Hotel Corporation - Assignment
Added on 2020-09-08
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INTRODUCTIONMarketing is an essential element with the help of which firm can able to get success inthe market. The effective marketing research is required to be conducted by the manager ofbusiness enterprise so that they can develop those strategies which will help to promotedevelopment in firm. In order to get success in the market it is essential to understand the need ofthe consumer so that the market share can be increase and organization is able to gaincompetitive advantage. According to the present scenario there is dynamic environment in this itis essential to adapt changes so that they can able to attract more number of customer.The present report is covering the activities of the Hotel Hilton the main of them is to adopt thosestrategies which can help them to enhance the brand image of firm in market. In addition to thisit is essential to know the customer preferences, lifestyle and their purchasing power. To makethis all process effective it is very important to conduct the research on internal as well externalcondition of market. With the help of impressive planning and creative advertisement the firmcan able to gather the attraction of consumer in the market.LO 11.1 Description on the concept of marketing for the relevant service industry.The marketing in the hotel industry plays the essential role in relation to attract thecustomer in the market. With the help of research on this kind of activities they can have ideaabout the wants and demand of the buyers. The hotel industry is needed to focus on the followingactivities like dining, restaurant, accommodation so that the all process can be effective. In orderto deal with the competitive environment it is essential to focus n the market strategy an feedof the consumer in the market. The manager needs to make powerful decision so that they can make propermodification in the product and services. The good process and effective concept has been usedby the many industry such are as Sheraton, Holiday inn etc. in order to deal with this kind ofthings the firm manager need to analyze the present trends of market so that the customer canbe attracted towards the firm. It can be defined with the help of following thing are as-Selling concept- With the help of this the customer can evaluate best pricing in this hecan take his decision in proper manner that if he want to select the product and service of thisfirm or not. The selling activity is quite differed from marketing activity. The selling can be donein the effective manner with the help of promotion.Product philosophy- The hotel Hilton should take effective steps in manner to providinggood quality of products to customer with the reasonable price so that firm can able to earnhigh amount of profitability and productivity. In this way they can able to maintain the brandimage in the market.
Marketing concept- The marketing concept is very essential in order to analyzing theneeds and wants of the consumer. The main motive of marketing activity is to satisfy the demandof them so that firm can generate high revenue scale. With the help of this firm is able to gainbrand image in market.Societal concept- in this business enterprise need to have balance in the consumer needand wants business enterprise profitability and long term welfare of the society. In this mannerthe consumer and society well being can be maintained so that firm is able to maintain long termsustainability in the market.Concept of marketing for making brand Hilton hotel- The Hotel Hilton is having global presences and they are taking effective step in order to providegood hospitality services to the consumer in the market. They are taking effective research on theexpectation of consumer so that they can have long term sustainability in market. Proper segmentation and targeting- The Hotel Hilton is taking this strategy in order tosegmenting marketing so that they can prospecting the right consumer and then target them withthe effective tools of marketing so that they business can run their activities in the large manner.1.2 Description on the impact of the marketing environment. The factors of the environment s directly or indirectly influence the consumer of thefirm. In this the profitability and productivity of the firm cab be affected in the large manner.This is consist of the following manner are as-1.Micro environment2.Macro environmentMicro environment- This is the external factor in which the working of the business enterprisecan be affected in the large manner. This can be done with the help of the PESTLE analysis. Itcan be defined in the following manner are as- Political- The government is taking various effective steps in order to have variation in the lawsand legislation of the market. They are rapidly bringing changes in this, to make the effectiveprocess it is essential to deal with the all legal rules so that they can earn profitability with longterm sustainability.Economical- This kind of the factor is inclusive of the purchasing and the spending power of theconsumer. The variation in the geographical distribution is affecting the profitability of thebusiness enterprise.
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