This presentation provides an overview of marketing essentials, focusing on the role and responsibility of marketing in Hilton hotel. It discusses the importance of market research, customer awareness, promotion, and building customer relationships. It also explores the inter-relationship between marketing and branding, the 4 P's of marketing, and areas for improvement in Hilton hotel's marketing strategies.

Learn about the role and responsibility of marketing, inter-relationship with the wider environment, 4 P's of marketing, and areas for improvement in Hilton hotel's marketing strategies.

Marketing Essentials - Desklib

Marketing Essentials

This presentation discusses the role and responsibility of marketing in Hilton Hotel, including market research, customer awareness, promotion, and building customer relationships.

Role and Responsibility of Marketing in Hilton Hotel

PowerPoint Presentation

This report discusses the roles and responsibility of marketing in the hospitality industry, specifically in Hilton and Tesco. It compares their marketing mix and provides a marketing plan. 

Leadership Management

Roles and Responsibility of Marketing in Hospitality Industry

This presentation explores the role and responsibilities of marketing in the hospitality industry, with a focus on Hilton hotel and resorts. It covers topics such as conducting market research, maximizing customer awareness, promoting facilities, and building customer relations.

Hospitality Marketing

Presentation

This presentation explores the key roles and responsibilities of marketing in the hospitality industry. It discusses the relationship between marketing and other functions, compares how different hospitality firms apply marketing mix, and provides insights into producing a basic marketing plan for a hospitality enterprise. The presentation focuses on Hilton London Bankside Hotel as a case study. 

Hospitality Marketing Essentials

This presentation provides an overview of marketing essentials, including its definition, concept, and the roles and responsibilities of the marketing function. It also explores the interrelationship between marketing and other departments in an organization. The changing marketing landscape, the marketing mix, and the difference between B2B and B2C marketing are also discussed.

This presentation discusses the significance of marketing mix in the hospitality industry, with a focus on Hilton hotel. It explores the elements of the marketing mix and how they contribute to the success of the hotel. The presentation also highlights the strategies used by Hilton hotel to promote its products and services.

Marketing Essentials

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Role and Responsibility of Marketing in Hilton Hotel

Roles and Responsibility of Marketing in Hospitality Industry

Hospitality Marketing

Hospitality Marketing Essentials

Marketing Essentials

Marketing in Hospitality