Introduction to the Marketing Techniques
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Added on 2020-06-06
Introduction to the Marketing Techniques
Added on 2020-06-06
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Introduction to Marketing
Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1P1 Describe how marketing techniques are used to market products in two organisations.......1P2 Describe the limitations and constraints of marketing...........................................................2TASK 2............................................................................................................................................3P3 How a selected organisation uses marketing research .........................................................3P4 Use marketing research for marketing planning....................................................................4TASK 3............................................................................................................................................5P5 Explain how and why groups of customers are targeted for selected products.....................5TASK 4............................................................................................................................................6P6 Develop a coherent marketing mix for a new product or service..........................................6CONCLUSION................................................................................................................................7REFERENCES................................................................................................................................8
INTRODUCTIONIn the current time period, Marketing is one of the major element for business firmbecause with the help of this company can effectively improve awareness of their products inexternal market place. It includes various encouragement tools and techniques that's why allcompanies wants to adopt new and innovative techniques so they can effectively and easily drawin high number of customers towards enterprise as well as their services. This research projectwill be discussing about different marketing techniques and major factors which may be impactson business process and working environment (Palmer, 2012). For effectively manage andcontrol all over marketing operations, government of the country regulate some basic rules andregulations which all are have to be followed. TASK 1P1Describe how marketing techniques are used to market products in two organisations Marketing techniques such as branding, relationship marketing and growth matrix arebeing used by Kellogg’s and diesel. There are so many different types of methods that are beingused in marketing to make your business becoming more successful. The first one is branding,branding is a very important part of marketing because this tells the consumers who owns whatand helps them to identify which one they want and which one is better, most of the brands willhave certain things which makes them noticeable, it could be anything like Logo, design or theslogan. For example if there is a giant K on the cereals then most of the people will know itsKellogg’s special. Kellogg’s and diesel takes branding very seriously because brandingsometimes can be the importance between the successes of the business or not (Malhotra andMalhotra, 2012). Out of the two companies Kellogg’s take branding much more important than dieselbecause consumers recognise Kellogg’s by their logo most of the times for example when you goshopping in the supermarket for some cereals and the ones with the colour and the way it’swritten on the box you will know that it’s Kellogg’s, they designed their logo very simple andeye catching. On the other hand diesel also focus on brand just as much as Kellogg’s consumerswill know it’s diesel when they see it because it very noticeable they use red back ground withwhite letters is not very creativity because they just use their name diesel however it defiantlynoticeable. 1
Unlike Kellogg’s diesel produces thousands of different clothes and accessories and theycan’t just have one slogan to describe all of their products so they don’t really use slogans. Thenext marketing technique that’s been used is relationship marketing. Relationship marketing ishow businesses such as Kellogg’s and diesel keeping their existing customers either by buildinglong lasting relationships with them and merely trying to attract new customers to organizationor trying to make the customers satisfied by meeting their expectations to increases theprofitability of the organization (McKenzie-Mohr, 2011). P2 Describe the limitations and constraints of marketingConsumer laws are rules that must be adhered to. Companies must make sure that theycomply with consumer law this means that they are legally obliged to keep up to date with them.These consumer laws include – Sale of goods act, consumer protection from unfair tradingregulations, consumer credit acts, consumer protection regulations, and data protection. Sale of goods act 1979 – requires businesses to sell goods as described and of asatisfactory quality, for example a business cannot sell an 11-inch laptop as a 15-inch laptop andthe laptop itself must be new and undamaged if advertised in this way. It is required to ensurethat business people to not ‘rip off’ consumers. The aim of it is to stop people from abusing theirposition of power over the consumer. Businesses can comply with the terms by ensuring theydon’t lie about the products they are selling.Consumer protection from unfair trading regulations 2008 – this means that businesscannot use contentious selling techniques which could be perceived as aggressive and obtrusive.They cannot be dishonest behind the causes of them doing certain activities, such as they cannothave a closing-down sale if they are not actually closing (Louviere and et.al., 2013). It isrequired so businesses do not push people into spending money that they don’t want to spend andthe aim is to stop people from being pressured into buying something or thinking that they arehelping by spending money. Consumer Credit Acts 1974 and 2006 – Businesses must have a license if they want tosell goods on credit or sell loans. The act sets out a list of requirements such as they must updatetheir customers on their accounts and if they fall behind on payments. This is to protect peoplefrom forgetting and then years later getting a large bill from the company and demanding them topay. This is required to stop businesses from taking advantage of consumers. The aim is to stop2
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