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Introduction to Marketing Techniques Essay

   

Added on  2020-07-23

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Introduction to Marketing
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Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1P1 Describe how marketing techniques are used to market products in two organisations......1P2 Describe the limitations and constraints of marketing...........................................................2TASK 2............................................................................................................................................3P3 How a selected organisation uses marketing research .........................................................3P4 Use marketing research for marketing planning....................................................................4TASK 3............................................................................................................................................5P5 Explain how and why groups of customers are targeted for selected products.....................5TASK 4............................................................................................................................................5P6 Develop a coherent marketing mix for a new product or service..........................................5CONCLUSION................................................................................................................................6REFERENCES................................................................................................................................7
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INTRODUCTIONIn the recent time period, most of the companies are using smart and new techniques froachieve their decided mission and vision in entire business life. Because customers are regularlywants something new and innovative things and products to full fill their basic needs and wants.Over all organisation has major objective is to maintain service quality and enhance awareness ofproducts in external market place with the help of new marketing methods and techniques aswell (Palmer, 2012). In this research project will be discussed about different marketingtechniques and major limitations of marketing, which can be impacting on marketing processthat may be negative and positive in nature. For attracting high number of customers as well asearn profits from external market place so there is have to be build an smart plan while usingdifferent and smart ideas or views. TASK 1P1 Describe how marketing techniques are used to market products in two organisationsMarketing is most successful when the marketer fully knows exactly what the needs andwants of the target group are. There are different techniques types of techniques that businessescan use. The techniques that they use depends on whether the company needs to survive or wantsto grow (Malhotra and Malhotra, 2012). Growth strategies include market penetration, marketdevelopment, product development, and diversification, these different categories can be put intoa matrix to illustrate how the opportunities differ from new and current products. Survivalstrategies include branding and marketing relationships. The two organisations have picked are Kellogg’s and Nestle, the products that havepicked are Special K 1 and Maggi 'A Natural Choice 2 , respectively. Kellogg’s and Nestle areboth marketing-orientated because they both keep their customers in mind at all times whendeveloping new products. The marketing concept they use is unlike the production concept andthe sales concept. The production concept is about a company trying to creates products that theycan sell at the lowest price possible and they then hope that people will want to buy the itembecause it is cheap (Molesworth, Scullion and Nixon, 2011). The sales concept is where acompany has a product they wish to sell and they pressure people into buying it, for example1
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