Marketing Techniques and Its Limitations : Project

Added on - 21 Jul 2020

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Introduction To Marketing
Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1P1 Marketing techniques are used to market products in two organisations..............................1P2 Limitations and constraints of marketing..............................................................................2TASK 2............................................................................................................................................3P3 An organisation uses marketing research to contribute to development of its marketingplans............................................................................................................................................3P4 Use marketing research for marketing planning....................................................................4TASK 3............................................................................................................................................5P5 Explanation groups of customers are targeted for selected products.....................................5TASK 4............................................................................................................................................5P6 Marketing mix for a new product or service..........................................................................5CONCLUSION................................................................................................................................6REFERENCES................................................................................................................................7.........................................................................................................................................................7
INTRODUCTIONAn activity to emphasise on product development, promotions and sales of products andservices of a business entity stated as a marketing. In the recent time period, most of thecompanies are using smart and new techniques fro achieve their decided mission and vision inentire business life. Because customers are regularly wants something new and innovative thingsand products to full fill their basic needs and wants. Over all organisation has major objective isto maintain service quality and enhance awareness of products in external market place with thehelp of new marketing methods and techniques as well. This project will be discussing aboutdifferent marketing techniques and major limitations of marketing, which can be impacting onmarketing process that may be negative and positive in nature. For attracting high number ofcustomers as well as earn profits from external market place so there is have to be build an smartplan while using different and smart ideas or views.TASK 1P1 Marketing techniques are used to market products in two organisationsMarketing is most successful when the marketer fully knows exactly what the needs andwants of the target group are. There are different techniques types of techniques that businessescan use. The techniques that they use depends on whether the company needs to survive or wantsto grow (Malhotra and Malhotra, 2012). Growth strategies include market penetration, marketdevelopment, product development, and diversification, these different categories can be put intoa matrix to illustrate how the opportunities differ from new and current products. Survivalstrategies include branding and marketing relationships.The two organisations have picked are Kellogg’s and Nestle, the products that havepicked are Special K 1 and Maggi 'A Natural Choice 2 , respectively. Kellogg’s and Nestle areboth marketing-orientated because they both keep their customers in mind at all times whendeveloping new products. The marketing concept they use is unlike the production concept andthe sales concept. The production concept is about a company trying to creates products that theycan sell at the lowest price possible and they then hope that people will want to buy the itembecause it is cheap (Molesworth, Scullion and Nixon, 2011). The sales concept is where acompany has a product they wish to sell and they pressure people into buying it, for example1
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