(doc) Assignment on Marketing
10 Pages2692 Words45 Views
Added on 2020-07-23
(doc) Assignment on Marketing
Added on 2020-07-23
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Introduction toMarketing
Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1P1 Use of marketing techniques to market products in two organisations................................1P2 Limitations and constraints of marketing..............................................................................2TASK 2............................................................................................................................................3P3 Use of marketing research for the development of marketing plan.....................................3Data Types..............................................................................................................................3P4 Use of marketing research for marketing planning................................................................4TASK 3............................................................................................................................................5P5 How and why groups of customers are targeted for selected products..................................5TASK 4............................................................................................................................................6P6 Marketing mix for a new product or service..........................................................................6CONCLUSION................................................................................................................................7REFERENCES................................................................................................................................8
INTRODUCTIONMarketing is a process of using various tools or techniques to inform customers about thecompany's product an influence them to buy the same (Palmer, 2012). For this a firm can usevarious communication tools or mix of communications tools including television, radio,newspapers or many more. It is the activity, set of institutions, and processes for creating,communicating, delivering, and exchanging offerings that have value for customers, clients,partners, and society at large. Present report is based on how enterprises can use this concept onorder to attract large number of customers. Limitations of marketing is discussed under thisreport. Along with this use of marketing research for making marketing plan is detailed underthis.TASK 1P1 Use of marketing techniques to market products in two organisationsBritish Red CrossBritish Red Cross Society is the United Kingdom branch of the worldwide and is volunteer-ledhumanitarian organisation that helps people in crisis, whoever and wherever they are. Theyenable vulnerable people at home and overseas to prepare them for and respond to emergenciesin their own communities.AppleApple is worldly known for its brand and it is an American multinational corporationheadquartered in Cupertino that designs, develops and sells their products to consumers. popularproducts that are currently on demand are iPhone, Macs, and iPod.Growth StrategyA growth strategy is when a company invests in companies and sectors that are rapidlyexpanding than their rivalries (Malhotra and Malhotra, 2012). Benefits using growth strategycould be cheaper production costs through the economies of scale and helping business receivehigh levels of products. Apple has used these four techniques.Apples branding strategyA brand can be a name, logo, slogan or the service. Brand recognition enables thecustomers to notice their products than to other similar products for instance Apples relies onbranding while selling their iPhone products this is because the consumers are already aware ofthe luxurious product due to the famous apple logo, this entices the consumers to pay whatever1
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