Introduction to Operations Management | Assignment

Introduction of operations and
services
Contents

INTRODUCTION.......................................................................................................................................3
MAIN BODY..............................................................................................................................................3
CONCLUSION...............................................................................................................................................8
REFERENCES..........................................................................................................................................10

INTRODUCTION
Operations management is the use of planning, implementing and supervising the
production of goods and services (Introduction to operations and services, 2018). This is an
important part of a business which is interrelated to the marketing, human resource, finance and
other departments. The company used in this report is Watson Engineering which deals in metal
prototype and production parts of various industries. The company was set up in early 1980 by a
young entrepreneur. This company provides metal prototype and manufacture production parts
for various industries. This company also specialize in making CNC machine components,
robotic welding, bent, tubular products, CNC press break, powder quoting, torrent punching,
lesser cutting, turret punching, stamping and assembling. This company serves its services in
United States while providing most respected brands in the worlds. It provides assurance of
quality, value and technical expertise in its services. This company has mission of “committed to
satisfying every customer’s need by exceeding their expectation”. In the recent years company
has opened various offices, warehouse and manufacturing facilities. Operational management
strategies of this company are discussed along with the collaboration of operational department
with other departments such as production, manufacturing, financial, human resource, marketing
etc. This report includes the importance of operational management, its implementation and
benefits of implementing these strategies. In this report, introduction of company along with its
operational strategies are discussed. Apart from that, future recommendations for the company
are also explained by which it can survive itself in the competitive market.
MAIN BODY
Operations management strategy is used to increase the business in the competitive
market. By using this strategy a business can survive itself in the competitive market which will
help them to increase their efficiency and productivity (Kalpakjian, 2014). It is the study which
emphasizes on effective planning, scheduling the production and cost of product. This field
includes design engineering, industrial engineering, quality management, inventory management
etc. This field mainly focuses on cutting the cost of product which hinders its selling in the
competitive market. Here, in the context of Watson Engineering Company, a discussion is made
how to the importance and implementation of operations strategy to enhance business.
Importance of operations management
The importance of operations management cannot be underestimated in any organization.
It has a vast impact on every department of Watson Engineering. The importance of operations
management is as follows:
Human resource department:

This is an important department in any company which recruits, train and develops
personnel aspects of human resource. In the context of Watson Engineering, operations
management helps this department in identifying the number of recruits and training process.
Without this help it is more difficult for HR manager to identify the requirement of human
resource.
Accounting department:
This department handles the issues related to accounting of a company. Operation
management helps accounting department in predicting the overall cost; this will save this
department from preparing the increasing cost of payrolls. Therefore it is important for Watson
Engineering to have operational strategies to prepare communication among different
departments (Vijai, Schmid, 2014).
Finance department:
This department is responsible in allocating funds to other departments. If there is no idea
of operation management then it would be very difficult for Watson engineering to allocate the
funds. It would be more or less in allocating funds. Therefore operations department helps this
department to run smoothly.
Marketing department
This department is also helped by operations department in order to find the requirements
of the customers. If there is no communication among these departments, Watson engineering
would not be able to find the requirements of customers which will decrease their productivity.
Hence operation department is very much required in every organization.
Production department
Since production of product depend on the requirement of customers of company. In the
context of Watson Engineering, this department needs help in producing and manufacturing the
products from operational department. Operational department provides information the number
of units to be manufacture. Therefore, this department provides assistance in setting up the target
of number of unit to be manufactured in the company.
Inventory control
Inventory is the cost of holding the product in warehouse, this cost increases within time
as much as the product stays in the warehouse of company (Florio, 2016). In the context of
Watson engineering, if the product manufactured by the company stays in ware house this will
increase its cost. Therefore it is important for the company to manufacture the required number
of products. The number of requirement of this product is known by operational management.

Therefore this department has a big importance in cutting the cost of inventory in an
organization.
Implementation of operations management strategy
Implementing operation management in a company is must to handle the issues arises in
production and cost of product. There are three ways by which Watson Engineering Tooling
Company can implement operations management strategy.
Keep an eye over current innovation trends
To stand effectively in the competitive market, Watson Engineering Company has to adopt
recent trends of innovation in the market. The company can use new technology of engineering
by which it makes easier to its easier to its customers to use their product. It should also hire the
employees who are technology friendly and wants to use new technology. Company should
listen to their employees so as to develop new ideas. It should use simple technology which can
be implemented at every level. This will increases the number of customers of company and thus
the increases the overall productivity of organization (Ross, 2016).
Educate the managers and employees
Watson Engineering Company should educate their managers and employees so that they
can implement their ideas of enhancing the business. This training process should include overall
development of their employees. To make their employees train the company should focus on
seeking the skill gap between their employees. A layered training process should be there to
follow the training in a ladder process. Training process will increases the area of seeking new
ideas which will enhance overall productivity of organization.
Motivating the employees
An employee should be motivated enough to increases its efficiency and productivity.
This will enhance overall productivity of Watson Engineering Company. Motivation can be
provided by various methods such as rewarding them by increasing their salary or giving
incentives to them. This motivates them to work for the company and enhance their thoughts and
ideas which are must for company to stand it in competitive market.
Good Communication
In Watson Engineering, the company should focus on developing good communication
among its different departments such as finance, human resource and marketing with operations
department. Since operations management is key bone of a company to successfully run a
business therefore underestimating fine communication among different departments can cost
company very much (Bazargan, 2016).

Improve the organization’s supply chain
Each and every department is responsible for their work. Supply chain is also important
task in implementing operational management. Raw material coming in Watson engineering
should be managed well by creating check points at different level. Indigenous goods should be
properly verified at main gate of organization. And then transferred to other department which is
raw material store department where stock will be noted properly.
Understanding of other market
To implement operational management, it is must to understand other market. Here other market
includes requirement of customers, strategies of rivals etc. This understanding helps Watson
engineering in preparing blue print of implementing of operations. This will help the company to
compete its rival in provide a better product to its customers (Lovelock, Patterson, 2015).
Different strategies to implement operation management:
There are different strategies which helps Watson engineering in implementing
operational management.
Continuous development of new product:
Watson Engineering should focus on developing the technology in new products and
services offered to its customers. Continuous development helps company in implementing new
technologies to its tools and products. This attracts the customers to their doors and hence
increases the overall production of company.
Optimizing Supply chain:
From the past, the raw material required to develop a product can be imported to a
company to develop it. Delays in receiving raw materials affect the overall performance of
company. Therefore, Watson Engineering should focus on optimizing the supply chain through
providing inspection at the top level. This will decrease the time consuming in receiving war
material and thus reduces the overall cost of products. This will help the company in cutting the
overall cost and stay in competitive market.
Improve customer Loyalty:
Customers are the end user of any product manufactured. The feedback from them helps
the company to prepare strategies in future to improve their quality in product. Watson
Engineering should focus on improving customer loyalty. Collection of feedback is done through
operations department with the help of marketing their product. If the company has loyal
customers, this will help them in gaining its market among its competitors (Dobrzykowski, 2015).
Overcoming manager talent gap:

A company does not want its employees to be intrusive. A gap of talent in operations
manager can harm the overall productivity of company. Watson engineering should focus on
developing the knowledge and skills of its managers to increase their productivity. Managers are
the base of any management; therefore it is must for the company to make them eligible enough
to increase the overall operations management.
Managing Inventory:
To successfully implement the operational management strategies, a manger of
operational management should cut the cost of inventory. Inventory cost increases the production
cost and can make products outdated. Therefore Watson engineering should focus on decreasing
the inventory cost so as to increase their overall productivity.
Reducing cost
Operational management is totally dependent on reducing cost of product so that it will
be in reach of its customers easily. By reducing the cost of [production, the product
manufactured have comparatively low pricing (Vonderembse, 2018). This will make the product
of Watson engineering to be able to sell in market. For sure, the low price of product will
increase their selling and thus the productivity of company will also increase.
Benefits of implementing operations management
Different tools and techniques are followed by operations management in order to run
smooth and effective production process. Manager of Watson Engineering should provide
feedback of customers to its top level so that they can manage things accordingly. A company
should always try to win the loyalty of its customers. This discipline offers various benefits such
as:
Better profitability:
Operations management is required to the successful run of any business. Each and every
business wants to make maximum benefits. To do that a company has to manage its resources so
that the problems such as price controlling, customer’s feedback and other operational work can
be done smoothly. This controlling helps Watson engineering to stand among its competitors
because operations management plays an important role in maximizing its profit.
Competitive advantage:
To handle the internal and external factors a business should manage operations. Internal
factors include operating policies, intellectual capital and average rate of retirement, deaths. The
declined rate of workforce by retirement, deaths can be calculated with the help of operations.
This will help them gathering knowledge and expertise to operate such situations (Kaivosoja,
2015). External factors include economic condition, competitor’s strategies and customer’s

requirement. Operations management helps the company in standing against their competitors by
understanding of internal and external factors. Therefore by implementing operations
management Watson Engineering will be able to stand against its competitors.
Benefit of manufacturing products efficiently
Operations management helps a company to change the ways and strategies by which
they can improve their technology and skills of manufacturing. This will also help in maintaining
the inventory cost of product by which they can enhance their productivity. This important
feature helps Watson Engineering to deal with the situation of debt affordability (Jackenkroll,
2016). Debts and liabilities can be increases if company will not pay attention in handling
operations correctly. There are many tools which can help a operational manager to operate its
department such as warehouse management, process re-engineering applications and defect
training programs.
Regulatory Compliance:
By using operations management properly, a company is able to handle situations of
government fines and regulatory decisions. Department heads and other superiors make effective
plan to handle with these situation and relaxed from debts. Apart from that, adequate operations
management helps Watson Engineering in providing safety workplace for its employees.
Employ Global talent
By being a multinational company Watson engineering should offer more and better
employment opportunities. These opportunities are required by any candidate to work for the
organization because it will expand and enhance their careers. This profits of enhancing the
capabilities of an employee helps in attaining the goals and objective of Watson engineering.
This opportunity will also help in attracting the employees across the globe (Linkolehto, 2015).
Strategic advantage
To meet the mission of Watson engineering there are different ways such as
differentiation, cost leadership and response. Operational management helps company to
complete these task so as to deliver goods and services cheaper, better and more accurate.
CONCLUSION
In this report it can be concluded that Watson engineering should adopt different
strategies of operational management to make it grow and sustainable in the competitive market.
Watson engineering faced a problem of compete itself with its rival in order to meet the
requirement of customers with 21st century product. This will help the company to stay among its
rivals. To do that company has to adapt different strategies of operational management.
Operational management helps the company in collaborating different departments such as

financial, human resource, accounting, and production department. This collaboration reduces
barriers of communication among different department which helps in increasing the overall
productivity of organization. In this report the importance of operation management along with
its implantation is discussed. To implement different strategies the role of leader and the manger
assigned accordingly. Apart from that different strategies of operational management are also
discussed. Different strategies include continuous development of new product and services
which helps in increasing the attention of existing and new customers specially. These strategies
can also be implemented by cutting the inventory cost, reducing wastage. By implementing those
strategies company will get huge benefits. These benefits include better profitability, competitive
advantage, better handling of regulatory compliances and increasing employment in society. In
the end it can be said that by adopting operational management in the organization Watson
engineering can achieve it goal and objective by overcoming its hurdles in managing the
departments.
Recommendation
To stand among its rivals company has to take some serious steps which are here as
under:
Reducing cost
To stand among its competitors company has to sell its core products and tools
comparatively in low prices and good quality. Price of product can be reduced by cutting
inventory cost, minimizing cost of raw material, hiring cheaper labor and reducing the
transportation cost. This cost cutting attracts the customers to purchase their product which will
their overall productivity and can take the company to its peak.
Employee Training
Training and development are the two process by which a company can increase the
skills and knowledge of its employees. Training is short term approach by which the
psychological environment of a company helps a employee to increase its productivity and
efficiency. On the other hand developing individual is continuous process. In this process an
employee should focus adapting culture, recent trends, experience etc. This will help an
employee in the overall development of its productivity which results in development of
company. Watson engineering should train its employees, managers and leaders so as to develop
their skill and knowledge apart from that it must for an employee to develop its potential
working in favor of company.
Collaboration among department
Operational management helps in collaborating each department particularly. each and
every department should have good communication because in case of lack of communication

among these departments will affect the productivity of organization. In the context of Watson
engineering every department should focus on developing the company because failure of a
single department in achieving the mission leads to failure of whole company.
Focus on customer feedback
Customers are the end user of any product manufactured in a company. Therefore
Watson engineering should focus on notifying the experience of its customers. This experience
helps the company to add more requirements given by their customers. This will enhance the
faith among customers enhance the company would be able to stand among its rivals
Hawkeye on rival’s strategies
Apart from customers, sometimes rivals also give feedback to a company by creating
more value of itself and decreasing company’s value in the market. Since the recent trends and
technology by the other competitors helps Watson engineering in attaining those technologies.
The technology should be recent and implementable at every step of organization.
Setting up of achievable targets
The targets assigned to a individual and team should be achievable. If it is not done this
will increase an immense pressure on working of an employee. If working of employee affected,
it also affects the production and productivity of an organization therefore Watson engineering
should focus on setting up achievable targets.
REFERENCES
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