Introduction The sustainability strategy has been adopted by the
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Introduction The sustainability strategy has been adopted by the company to achieve the long term position into the market. This refers to the adoption of the corporate social responsibility. Thisincludestheidentificationoftheresponsibilitytowardscompanyshareholders, customers,environmentandotherstakeholders.Hencethereportemphasisonthe identification of the sustainability adopted by the Zara. This includes the explanation of the long term strategy of the company where the sustainability has been achieved through the company’s journey. This includes the company unique selling point which helps the company to acquire their customers easily and the leadership strategy to achieve sustainability into their business. Company back ground Zara has been a brand of Inditex group which has first started their journey in the year 1975. Inditex first opened their fashion store in Spain in the year 1975 which has been recognized with the name at the year 1976. History of journey The company started their journey back in 1975 than in the year 1981-1988 the company started opening multiple stores in the different cities of Spain. During the late 1988 the company started expanding their business into the multiple cities worldwide. The company in recent time having their presence in 73 countries with having 1540 stores. In the year 2003 the company also entered into the business housing furnishing. This enabled them to open multiple store for fashion and as well furnishing store in cityarea of different countries. Unique selling point
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