10 mins PPT not required
Poster- 400-500 words
case study- 1000 words
report- 1000 words
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www.postersession.com www.postersession.com www.postersession.com Marketing mix defines the set of actions that a firm is used to advertise their brand and product in front of the larger market for gaining higher profits and revenues. It is a set of marketing tool that is follow by the business enterprise to fulfils the objectives in the target market. In context of Marks & Spencer, manager can mainly focus on their promotion element of the marketing mix so that they get higher success in the season and casual days. For this it explains the promotionaspectsthatcanbeshown below: Promotion -It refers to the blend of the promotional variables that is adopted by the companytocommunicatetheirproducts and services to the target customers for gaining high market share and growth in the international market. INTRODUCTION TO BUSINESS STUDIES Marketing Mix In Marks & Spencer manager can mainly focus on the digital and social channels as compare to the TV advertisement. For this company spend more in the technology and hiring a applicant who are experienced in handling the social media so that positive promotionscouldbeshowed.Usingthe Social media helps in attracting the people on the larger base. By using the Facebook account they can create a connection by solving their issues regarding the brand and product, this will majorly retain the customers and enhance the image due to this company will sustain for a longer period of time. In this they do their campaign through the Instagram site with the use of 'Must Have' because at there they can attracts the large base of customers with in a short period of time. In this organization can also involves in the campaigns and events for their clothing, home and food products. In this Marks & Spencer launch a campaign for customers by using the theme ' Rethink' where people mainly focus on their wardrobes, style so that they look confident in every situation. Thispromotionalstrategyhelpsin attracting the worldwide customers. This helpsingainingthehigherprofitsand revenues.Theymainlyfocusedon promotingtheirbrandbycelebrity endorsement because due to this people are moreencouragedtobuythis.Inthis company can promote their brand by using businessmagazinessothathighelite customersareencouragedtowardsthe brand and purchase the products. Marks & Spencer also do a promotion by using loyalty program that was named as Sparks where customers of the firm are addingthepointsintheircustomer account'sthatisbaseduponthetotal shopping amount. By using this rewards they get good discounts on their further purchases.