Role of Promotion in Marketing

This article discusses the role of promotion in marketing and its importance for Super drug store plc. It explores how promotion helps increase sales, provide information about the product, and enhance brand awareness. Various promotional methods and tactics are also mentioned.

The role of marketing is very crucial in promotion
of product in Super drug store plc. Each and every
company's department works collectively in making
the visions of business achievable, through their
actions and roles it is possible that all the aims are
attained at high rate of success. Promotion directly
contributes in placing the brand importance in mind
of the consumers as well as in the market. It is very
essential that all team members of marketing works
effectively to acquire desirable results of promotion
which can benefit Super drug store plc.
Increase sales and revenue – The basic objective
which is employed in promotion like public relations, press
conferences, advertising and or events are conducted by
marketing team so as to build sales. Through promotion
more and more people can get aware about the products of
the Super drug store plc and large number of population will
purchase the same items which will further increase the
sales and revenue of company exponentially. Promotional
activities need to be organised in such a way that large
number of customers are attracted towards the respective
company.
The methods which are significantly involved in
achieving such positive effects ranges from
business aims, perception, priorities, rivals and
market. The promotion of product primarily
involves advertising, sales promotion and or tactics
which helps to promote a product in marketplace.
chief aim behind successful promotion is to target
right consumers, those who are more willing to buy
products from Super drug store plc.
Some roles of promotion in respect to Super drug
store plc are mentioned below.
Provide information – Promotion will help
in providing information about the features of product
to targeted customers. By rendering valuable
information to market through various sources like
social media, newspaper or pamphlets, displays,
product is promoted. High tech marketers and team
members utilises in store videos and advance
presentation so as to show client how useful product
is in terms of resolving in issues. The factors like
price, characteristic of product and features are also
get promoted in such practices which further assist
the marketing team to enhance sales of product.
Brand awareness – Due to successful
promotional practices, marketers enable to increase
brand value of business. This company can promote
its product through television, magazines and radio,
this will help in enhancing brand value and awareness
about the product. people who are not on social media
sites and are away from digital market can get to
know about product by such agents. New companies
have to adopt all sources through which they can
promote current items and can attract large number of
customers towards business.
Individual Assessment Marketing Material
Introduction
Describe role of
promotion within
organisations
Conclusion
As per above discussion, it can be concluded that a
suitable promotional effort comprises a clear message
which target a particular product to certain customers
via different platforms like televisions, magazines or
through any social media. The roles of promotion in
marketing helps in building sales, enhancing brand
awareness and provide information.
References
Erasmus, B., Strydom, J.W. and Rudansky-Kloppers, S.
eds., 2016. Introduction to business management. Oxford
University Press Southern Africa.
Zander, I., McDougall-Covin, P. and Rose, E.L., 2015.
Born globals and international business: Evolution of a field
of research. Journal of International Business Studies.
46(1). pp.27-35.