Digital Business Strategy for Sustainable Digital Business

Running Head: DIGITAL BUSINESS
Digital Business
Name of the student
Name of the university
Author’s note

1DIGITAL BUSINESS
Table of Contents
Introduction......................................................................................................................................2
1.1 Chapter Introduction.........................................................................................................2
1.2 Background to the study........................................................................................................2
1.3 Research Aims Objectives.....................................................................................................3
1.4 Research Questions................................................................................................................3
Literature Review............................................................................................................................4
2.1 Introduction............................................................................................................................4
2.2 Commitment in sustainable digital business..........................................................................5
2.3 Stakeholder Involvement in sustainable digital business.......................................................6
2.4 Regulation in sustainable digital business.............................................................................7
2.5 Financial benefits of sustainable digital business..................................................................7
Research Methodology....................................................................................................................8
3.1 Research Question..................................................................................................................8
3.2 Research Choice.....................................................................................................................8
3.3 Data Collection method.........................................................................................................9
3.4 Sampling & Data Access.......................................................................................................9
3.5 Ethical & Data Protection issues............................................................................................9
3.6 Data analysis method...........................................................................................................10
3.7 Limitations...........................................................................................................................10
Data Analysis.................................................................................................................................11
4.1 Introduction..........................................................................................................................11
4.2 Analysis of the Survey.........................................................................................................11
4.3 Correlation of the variables..................................................................................................21
Conclusion and recommendation..................................................................................................22
References......................................................................................................................................23

2DIGITAL BUSINESS
Introduction
1.1 Chapter Introduction
Past years have witnessed the growth in computers and electronic networks which have
transformed the concept of production and consumption of information (Hirt and Willmott,
2014). With globalization, the field of Information systems (IS) has rapidly increased and this is
due to advancement in Information and Communication Technologies (ICTs). The business
based on ICTs thus increased in a large scale by generating economic opportunities ( Kane,
2015) . Initiatives are taken internationally and nationally to assess e-readiness of countries in
terms of access, security and connectivity. Such initiatives generally adopted in order to monitor
the growth of countries to confine the opportunities received from ICTs. However, compared to
traditional business world which is characterized by stability and low level of competition, the
rising world of digital business is multifaceted, dynamic and faces high levels of uncertainty and
competition (Catlin, Scanlan and Willmott, 2015). Thus the emerging world of digital business
is far more different from the traditional business world, and this difference not only created by
features of businesses but also in terms of opportunities. Traditional business with respect to
entry in the market is very strict; digital business on the other hand encourages entering the
market. Digital business is the formation of new business ideas. It is also different from e-
business, and this difference is due to presence and combination of things, connected with people
and business (Weill and Woerner, 2013 ) . Thus world of digital business have the capability to
make the prior business models to become obsolete as it involves massive opportunities. Digital
business makes organizations become more technologically capable and refined.
1.2 Background to the study
Research Problem
With growth of digital business, it becomes important to assess the degree of growth.
Several studies conducted to explore this degree of growth of digital business. The emergence of
assessment of performance of digital business crop up due to the fact, along with positivity,
negativity is also linked with digital business(Catlin, Scanlan and Willmott, 2015). These
negativities create problems, among the problems faced by digital business, rules and regulations
set for digital business is one of them. Another problem is the model set for digital businesses, as
it is very important to set model and strategies to start digital business. The model needs to an
explicit one which can give suitable information and knowledge to support the business. Thus
along with this problems digital business faces many other problems. Hence, it is important to set
corporate social responsibility for digital business, as this kind of initiative will develop
sustainability for the business.

3DIGITAL BUSINESS
Research Purpose
This paper aims to explore the corporate social responsibility of digital business in order
to ensure sustainability. This study intends to collect data following a primary approach. The
chief purpose of the study is to explore the CSR of digital business, level of digital skills required
for the business and capabilities to identify involvement of stakeholders and so on.
Research Significance
Previous studies on digital business have recognized the value of CSR for digital
business, as it is very important to follow path of growth and develop sustainability. With
advancement of technology, digital business has become easier to operate but the sustainability
of business is a matter of question. This problem related to sustainability mainly crop up due to
problems faced by the digital business is numerous. Thus consistent with previous studies
conducted on digital business this study approach is quite significant, as it rightly considers the
problems associated with digital business.
1.3 Research Aims Objectives
Research Aim
The key purpose of this paper is to examine and identify the problems associated to
develop sustainable digital business.
Research Objectives
Objective 1: To identify the commitment regarding CSR set by the company.
Objective 2: To assess the involvement of stakeholders in digital business.
Objective 3: To recognize the regulations set for the digital business
1.4 Research Questions
Research question 1: What are the commitments made by CSR in order to develop sustainable
development?
Research question 2: How the involvements of stakeholders impact the digital business to attain
sustainability?
Research Question 3: How the set of regulations affect the digital business?

4DIGITAL BUSINESS
Literature Review
2.1 Introduction
The literature review section explains tools and techniques used by companies to attain
sustainability in their operations (Schaltegger & Wagner, 2017). The aspects that are explained
in this section are commitment present in sustainable digital business, stakeholder involvement
in sustainable digital business, regulation in sustainable digital business and financial benefits in
sustainable digital business. The study explains how strong and meaningful is the commitment of
social responsibility and sustainable development that company had been engaged into in terms
of clarity, time-bound and quantity (Carroll & Buchholtz, 2014). The level of digital skills and
capability are explained in the study that should be used by the company. The segment even
highlights how far involvement of stakeholders impact getting access to sustainable digital
business. Here, it is important for a company to identify digital capabilities and their core
stakeholders at the same time. The next segment explains how far regulation impact getting
access to sustainable digital business. Here, it is important for a company to address policy
misalignments and place of digital in managing for overall reputation (Holliman & Rowley,
2014).
Business Case for sustainability
As opined by Roos (2017), Executives are now dealing with a complex and unparalleled
brew of social, market, environmental trends as well as technological trends. This takes into
account sophisticated as well as sustainability based management. Here, Executives shows
reluctance to deal with core sustainability actions that links with their business strategies where
the cost outweighs the benefits (Pant & Odame, 2017).
Going Digital: The Digital strategy can improve in Corporate Social Responsibility
As pointed out by Law (2015), the integration of Corporate Social Responsibility as well
as brand identity has become a connected part of business enterprise. Business enterprise are
now leveraging technologies as well as digital strategy for tackling the bigger issues that talks
about Corporate Social Responsibility. Business enterprise are committed constantly towards
improves their performance as well as socio-environmental impact (Carroll & Buchholtz, 2014).
Sustainability
As rightly put forward by Kostecki (2013), one of the main concerns that is identified in
many CSR strategies is the unnecessary environmental waste as well as growing carbon footprint
in and across business enterprise.
Digital Strategy

5DIGITAL BUSINESS
It is important to consider the fact that content management platforms as well as
applications can be used as a powerful tool for effectively and sustainably sharing and
communicating information. In addition, the type of CSR strategy that takes into account
integration of technology as well as production that allows business enterprise for carbon
footprint reduction through digitally published content that is directly to their target audience
(Holliman & Rowley, 2014).
2.2 Commitment in sustainable digital business
As rightly put forward by Kasemsap (2017), digital products such as websites and
applications are primarily viewed as being “carbon light” or “low impact” as a result where there
has been little pressure from the suppliers or business to be accountable for the emissions or
environmental impact. On delivering digital products, it gives rise to energy and produces carbon
dioxide emissions. It is thereby essential for an individual to find out what drives this demand for
energy generation throughout the life cycle. The study had been conducted to understand the
importance of sustainable digital business that is needed to be taken into account by the
companies. The companies should work together to plan a digital sustainability strategy that aims
at minimizing digital footprint that even maximizes accessibility as well as quality of reader’s
experience and improving over operational resilience and supporting commercial growth at the
same time (Holliman & Rowley, 2014).
According to Hockerts (2015), it is important to understand rise of new digital
technologies that have the capability to significantly change the game for each of the sector of
sustainability. With the emergence of internet, it helped in connecting objects and people as it
generates vast amount of data that aligns with the application of Analytics as well as
visualization techniques (Holliman & Rowley, 2014).
Environment- Evolution of internet help in interacting with each other and enhanced in the level
of communication (Holliman & Rowley, 2014). Unlocking such insights help companies to
discover patterns for more sustainable behavior. This behavior improves forecasts of either
natural events or disasters. It further optimizes global agricultural production as well as food
supply. The sustainable digital business anticipates traffic congestion as well as managing low
emission zones. It helps in limiting energy production that meets needs of the consumers. It
discovers several defects or imminent failure of specific component of product that allows
preventative maintenance that avoids failure as well as more costly repair or replacement
(Hashim & Tan, 2015).
Social- Digital revolution will certainly change the game that makes it possible and portrayed in
a new model of society based on sharing and a key principle of sustainability thinking.