Marketing Analysis of Singtel

Marketing Analysis

SINGTEL 1
Contents
Introduction...........................................................................................................................................2
Overview of the company......................................................................................................................2
PEST Analysis.......................................................................................................................................3
Porters Five Forces Analysis.................................................................................................................4
Recommendations.................................................................................................................................6
Conclusion.............................................................................................................................................7
References.............................................................................................................................................9

SINGTEL 2
Introduction
Marketing Analysis is the process of analysing the environment of the market in order to
achieve the success. The companies analyse the environment before developing the business
strategies. There are many external factors which affects the growth of the company in the
market. The companies use the different tools in order to analyse the situation of market and
these tools are PESTLE Analysis, SWOT Analysis and Porter’s Five Forces Framework.
PESTLE Analysis helps it to find out the external factors which affect the growth of the
company. SWOT Analysis is used by the company to determine the strength, Weaknesses
(Rothaermel, 2015). In this report, Singtel has been selected to analyse the market of the
company. PESTLE Analysis and Porters Five Forces Framework are the tools which are used
to analyse the market of the company. The company will be analysed with the different tools
and frameworks. At the end of the report, the recommendation will be given in order to attain
the high market share.
Overview of the company
Singtel Telecommunication Limited is a Singaporean telecommunication company. It is
largest mobile network company in the Singapore, which has 4.1 million subscribers. Earlier,
the company was popular with the name of telecommunication equipment until 1995. Singtel
is growing with the high rate and became the largest mobile network in Singapore. It is also
the second largest Australian telco. The company have the high market share in Singapore in
the different market such as 82% of fixed line market, 47% in the mobile market and 43% in
the broadband market. The company earned the $12.322 billion as the revenue in the end of
the year. The operating income and net income of the company is also $3.685 billion and
$2.84 billion in the end of 2017. The company grow in the market with the help of 25000
employees (Singtel, 2019).

SINGTEL 3
PEST Analysis
Political
It has been seen that the Singapore law restrict the tariffs which is set by the
telecommunication industry. Each and every country protects its citizens by certain
regulations. The act of Liberalisation and Privatisation of Telecommunications in Singapore
support the telecommunication industry. As per the developing technology, the
telecommunication industry is affected due to increasing demand of the customer. The trend
of the privatization, liberalisation, and deregulation in the telecommunication industry is
favourable factor for the telecommunication industry because it creates the opportunity for
the companies of industry. Liberalisation, deregulations are the factors which offer the better
quality of services at the high competitive prices. It has been seen that the Info-
communication Development Authority take a decision in order to provide the exemption to
the company for the Business and Government Customer Segment (Racz, et, al. 2018).
Singapore is largest country in the context of advanced information and communication
technology (Jarzabkowski, & Kaplan, 2015).
Economical
It has been analysed that the globalization is increases day by day. It opens the many doors
for the company for the company in order to expand the business at the international level
because it increases the trade and business in the market. The government of Singapore
invested heavily in the industry of telecommunication. In Singapore, the business sector will
grow continuously which increase the demand of telecommunication due to daily demand of
the internet. It is observed that the growth in the various sectors increase the demand for the
company. The economic condition of the telecommunication industry is strong that is an