Marketing of Imperial Hotel - Report
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Added on 2020-06-04
Marketing of Imperial Hotel - Report
Added on 2020-06-04
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INTRODUCTION TOMARKETING
Table of ContentsINTRODUCTION...........................................................................................................................1TASK...............................................................................................................................................1Back of house staff (House Keeping, Kitchen, Maintenance) – poor operating & controlprocess.........................................................................................................................................1CONCLUSION................................................................................................................................5REFERENCES................................................................................................................................6
INTRODUCTIONIn modern era, management plays a vital role in every single organisation which givessurety of employees high retention rates which helps in decreasing the employment cost. Thus, itis important for firms to have an effective management so that better position can be gained atmarketplace. Failure into this process may lead administration to create losses for it and also canreduce market share within the company (Albert and Beatty, 2014). The Hotel which has beentaken under this report i.e. The Imperial Hotel. It is located in the middle of London and mostlycaters to high end business men, guests, tourists, celebrities and etc. It is famous for its advancedservice standards which continuously keeps on improvising satisfaction level of their clients.Hotel is having well maintained 500 bedrooms, conference room of almost 1000 people, bars,swimming pool, and etc., and serving their services to consumers from hundreds of years and isowned by Star market. It is one of an international chain in which 25 hotels of United Kingdomcomes under. Recently, general manager named as Peter Farnsworth who has joined TheImperial Hotel and found some problems that they are facing. Report will put light on plan andinitiatives which needs to be taken by management of Hotel in order to decrease retention of staffmembers. Away from this, assessment is going to focus on challenges that Imperial Hotel facethat are related to staff members(housekeeping, kitchen, maintenance) operations.TASKBack of house staff (House Keeping, Kitchen, Maintenance) – poor operating & control processAnalysis of Case:Above mentioned is a problem that is identified by consulted which was appointed bysenior general manager of Imperial Hotels. In this issue consultant found that hotel is workinggood but its continuously increasing cost is a major problem for top management and reason ofthese high expenditures are poor staff morale while competing with Spanish staff members asthese outside room attendants are more efficient than in house working members and hotel isgiving them privileged more than old workforce. These new outsider room attendants are hiredby taking help of recruitment agency named ABC international which provided consultancyservices in England and Spain (Anderson and et. al., 2018).Consultant hired by Peter Fransworth, found that workers who are working since manyyears but now they are facing problem of low morale and because of this they start leaving1
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