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Report on Marketing Activities in Retail Enterprise

   

Added on  2020-06-03

21 Pages6647 Words44 Views
Introduction to Marketing

EXECUTIVE SUMMARYIn respect to look towards the present study, it can be stated that effectiveness increasingto develop the target market. In this regard, marketing helps to concentrate on the systematicwork performances in the business to make effectiveness. Therefore, report summarised aboutthe analysis that helps to create innovations and creativity in the UK market.

Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1Brief overview of UK retail market and identify specific areas of product/market growth........1Factors impact to the chosen company........................................................................................3TASK 2............................................................................................................................................9Consumer segment for driving growth........................................................................................9TASK 3..........................................................................................................................................11Knowledge and information with 7Ps marketing mix model....................................................11Recommendations......................................................................................................................14CONCLUSION..............................................................................................................................14REFERENCES..............................................................................................................................16

INTRODUCTIONMarketing consist important role in every business to expand and determines creativeactivities in it. With respect to carry marketing functions, every business set their targets andgoals which helps to attain desired results. Further, it also helps to expand business in new andglobal areas so that profits and revenue could be expanding as well. Therefore, it can be statedthat marketing considered important role in the enterprise to carry its activities and tasks indifferent areas of the world. In order to carry the present report, it based on Lidl which is one ofthe largest supermarket in UK and compete with different other organisation. For gaining insightknowledge of the present report, it is carry marketing activities that develop products andservices in retail enterprise. In addition to this, it focuses on the competitor market to increaseeffectiveness and develop profitability as well. Moreover, report provides methods of promotionin different areas of the world to deals with innovative activities and targets as well. At last,recommendations given to make effective function in the business environment. TASK 1Brief overview of UK retail market and identify specific areas of product/market growthGrocery or retail business provides several types of goods and services. Therefore, theycarry their functions and operations to attract people in the business environment. In the UK,retail market considered different competitors because same products and services are providedto attract customers in the enterprise (Wellington, Faria and Gowing, 2014). In this market UKconsidered more than 27 million customers with safe, qualitative and affordable products. Ineconomy, this sector considered major part to attain desired results and outcomes. Sales of thecountry are growing around the £179 every year from their operations. This amount iscontributes in year of 2016. Value of food and drink considered in high perspective to attractseveral people at workplace. 1

Figure 1 Illustration 1: GREAT BRITAIN GROCERY SHARE DATASource: (Kantar World panel, 2017)In order to look for the above graph, it can be depicts that market growth of the chosenbusiness increases. In the grocery market, there are around 3.7% growth considered through theirproducts and services. Therefore, it helps to make high sales and profits to deal with differentaspects to attain desired results. However, there is downfall is around 0.2% in the total marketshare of Morrison. In ASDA sales increases continuously, with increasing its additional shoppersand other perspective as well. Every company started to establish their local store in all over themarket so that chains and online channels are also increases for premium products and services.Lidl has increases by 17.8% in 2016. Therefore, it can be stated that opportunities continuouslyincreases to make innovations and creativity in the business. 2

Lidl is the one of the global enterprise which deals in super chain market in Germany.The company taking approach to fulfil their customers demand with providing some extraadvantages. Staff members considered their activities to increase their capabilities and provideservices to customers. The company provide products on cheapest price so that they can easilyattracted customers at workplace. Vast infrastructure facility of the chosen business providesdifferent kinds of product range in market (Wellington, Faria and Gowing, 2014). Therefore, itwill help to earned around £4.7 from their different stores in all over the world. The enterprisealso tries to increase their factors to manage functions and attain more systematic workperformances at workplace. With the help of the innovative and creative elements, the chosenbusiness able to deal with their competitors easily. In the UK, there are different competitors exist which deal in same business so that sothat there is wide competition consider which impact on the operations and functions of Lidl. Inaddition to this, earned revenue of the company around £5.8 in last year which is low as compareto other competitors. Factors impact to the chosen companyTescoIn the UK, there are several factors exist that create impact on Lidl. This is because,different aspects of operations and functions of enterprises create impact on chosen industry.Tesco is one of the major elements in grocery store which create impact on the chosen company.This is because, it has more than 6553 stores in all over the world who earned more than £55,917in last year. There are several people associated who has subsidiary companies that share highpart in grocery stores. Along with this, there are different subsidiary exist in term of Tescomobile, Tesco bank, etc. which impact on customers. This is because Tesco continuousexpanding their market to deal with innovative characteristics and functions. It is one of themajor reason due to which Lidl gets affected. The chosen business is only consider theiroperations and functions in one sector so that they are unable to contributes from the othersources. As compare to Tesco, the selected business has only 5% contribution. Beside this, Tescoprovide online services but Lidl no consider in their operations and functions. SainsburySainsbury is also one of the major retail sector businesses in UK. They are also providingdifferent kinds of products and services in more than 1415 stores in all over the world. The3

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