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Use of Internet Marketing in Business : Report

   

Added on  2020-07-22

11 Pages2771 Words28 Views
Marketing
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INTRODUCTION TOMARKETING
Use of Internet Marketing in Business : Report_1

Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1P1 Role of marketing in different business organisation success...............................................1P2 Use of the internet marketing.................................................................................................2TASK 2............................................................................................................................................3P3 Benefits of Internet marketing of a business towards customers...........................................3TASK 3............................................................................................................................................4P4 Benefits to the business from internet marketing..................................................................4P5 Business made efficient, effective through online marketing................................................5TASK 4............................................................................................................................................5P6 Challenges of globalisation while using internet marketing..................................................5D1 Analyse marketing opportunities for business in implementing internet marketing............6CONCLUSION................................................................................................................................6REFERENCES................................................................................................................................8
Use of Internet Marketing in Business : Report_2

Use of Internet Marketing in Business : Report_3

INTRODUCTIONThe marketing includes various business activities which are carried in order to identifydifferent needs of the customers and consumers and serve them with different products that cansatisfy their needs and wants appropriately. Marketing involves various activities staring fromidentification of desires of customers to serving them with good quality product with theSatisfying services and maintaining a better customer employee relationship in order to retaincustomer loyalty with the brand or company. The internet marketing similar to the marketingactivities carried out in the physical market. Only the difference between these is the space wherethe customers and business interact with each other (Armstrong and et. al., 2012). The internetmarketing is refereed as utilisation of various network sources like internet in order to sell theirproduct to the clients or consumers. The companies like Primark and Primark etc. areimplemented internet marketing in their business organisation structure successfully that helps indelivering various opportunities to create more wealth and loyal customers for the brand throughproviding quality services and products to consumers online. In this assignment the student are introduced about the concept of the internet marketing.The various role of the internet marketing in the modern market is also summarised in this reportin order to gain knowledge about various scope of the company to expand their businessglobally.TASK 1P1 Role of marketing in different business organisation success.Internet marketing- Online advertising, also called Internet advertising, uses the Internetto deliver promotional marketing messages to consumers. It includes email marketing, searchengine marketing, social media marketing, and many types of display advertising. You can alsostream it on your mobile.B2C marketing- B2C simply stands for business-to-consumer. B2C is an e-commercebusiness in which the exchange of goods and services is conducted between businesses andconsumers through the Internet. Amzon, Primark etc. are B2C company which are engaged iondelivering their services through the medium of internet.B2B marketing- B2B marketing is a short form of business to business marketing. It canbe defined as a marketing technique where a business outsources another business to do its1
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