Advantages and Disadvantages of Social Robots in Organizations

Running head: INTRODUCTION TO MARKETING
INTRODUCTION TO MARKETING
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1INTRODUCTION TO MARKETING
Introduction
As discussed by Claypoole and Szalma (2019), social robot is an artificial intelligence
or AI based system like, Android which is mainly designed in order to interact with humans
and with robots as well. The social robots are sometimes controlled in a remote basis and
they are able to serve as companions in different organizations like those belonging to the
healthcare based organizations. Other types of social robots are mainly those which are able
to serve an effective companion along with the autonomous systems that are based on local
AI (Subramanian, 2017). The robots that are developed by the organization are sometimes
also termed as social robots. The smart robots have high levels of intelligence that are able to
provide an effective environment for the organizational operations and ways by which they
are able to fulfil the objectives (Willem Pieterson & Madsen, 2017).
The essay will be based on the analysis of the advantages and disadvantages that are
provided by social robots to the effective operations of different organizations. The ways by
which social robots have been able to improve organizational processes will also be discussed
in the essay in detail.
Discussion based on the advantages or disadvantages of using social robots
As opined by Moniz and Krings (2016), robots have started playing an increasingly
important role in daily lives of people. The attributes of robots have considerable impact on
the decision making process of humans. The robot autonomy is considered to be a major
process that is also a part of the extent up to which robots can be used for organizational
processes. Robotics is considered to be discipline that is based on the designing, manufacture,
operations and use of robots as well. Robotics has been analysed by many researchers in
order to understand the ways by which humans are affected by its usage (Bhaumik, 2018).

2INTRODUCTION TO MARKETING
According to Sim and Loo (2015), the modern organizations have started considering
robotics in order to solve different issues that are faced and increasing the levels of customer
engagement as well. The experience levels of customers have also been improved with the
help of effective usage of social robots in different operations. The robots are also being used
as marketing related tools by the organizations in order to increase the levels of awareness
(Broadbent, 2017). The use of social robots has provided some major advantages and
disadvantages to the organizations. The different types of usage of robots in the organizations
include, artificial intelligence, human-robot interaction (HRI), social robotics, Robo-ethics
and humanoid robots.
Examples of organizations that use social robots – Google has acquired an
organization named Boston Dynamics that develops different types of humanoid
automations. Google has also acquired another organization named Nest that operates in the
automation based industry. Bosch has also developed a robot that is able to perform hands-
free based mowing and motoring based services (Palacios-Marqués, Merigó & Soto-Acosta,
2015).
The advantages of the usage of social robots in organizations are as follows,
As discussed by Deng, Mutlu and Mataric (2019), social robots have been at the top
of the list for the modern organizations in order to implement technology in the marketing
process. The big brands have been urged to consider the usage of social robots in order to
enhance the customer experience. The usage of social robotics can be helpful in improving
experiences of customers across different industries that include, retail, education travel,
health and travel. The high levels of customization of physical interaction that is offered by
the robots is considered to be an important factor that is able to improve customer value.
“Pepper” is a humanoid or social robot that has been developed by Softbank Robotics