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Alibaba - a Chinese multinational e-commerce conglomerate

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Added on  2021-04-21

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Introduction to the business we have chosen Alibaba – is a Chinese multinational e-commerce retail, internet and technology conglomerate Founded in 1999 Provides sales services via web portals (ex: payment, shopping, cloud computing) The founder is Jack Ma Introduction to a topic we have chosen for the business Innovation - is a production or adoption, assimilation, and exploitation of a value-added novelty in economic and social spheres; renewal and enlargement of products, services, and markets; development of new methods of production;

Alibaba - a Chinese multinational e-commerce conglomerate

   Added on 2021-04-21

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Introduction to the business we have chosenAlibaba – is a Chinese multinational e-commerce retail, internet and technology conglomerateFounded in 1999Provides sales services via web portals (ex: payment, shopping, cloud computing)The founder is Jack MaIntroduction to a topic we have chosen for the businessInnovation - is a production or adoption, assimilation, and exploitation of a value-added novelty in economic and social spheres; renewal and enlargement of products, services, and markets; development of new methods of production; and establishment of new management systems. It is both a process and an outcome.’ – (Crossan & Apaydin, 2010) Steps of our presentationQuestion 1Business model on innovation (activities and processes) Argument: new way of creating and delivering goods and services, buy and sellers relationship- buying online, 4 dimensions of challenging orthodoxy CA: orthodoxy and ambidexterity To what extent and in which ways do the company’s activities and processes reflect important themes and issues relating to your chosen topic? Give (critical) consideration to whether and how these can be explained by available frameworks and conceptsAlibaba's activities and processes reflect important themes and issues regarding innovation to a large extent. Alibaba first launched as a business to business model connecting manufacturers inChina to overseas buyers. In 2003 building upon it's success, Alibaba founded Taobao an online customer to customer market place. It's unique business model is based upon providing an online service platform to individuals and merchants. Taobao's business model created a new market where small firms and individuals can sell their goods in a competitive manner manages to achieve radical innovation due to the large impact it had on the way in which goods can be sold and bought. At the same time, Alibaba manages to achieve incremental innovation by implementing integrated services in their existing platforms. Shortly after launching Taobao Alibaba implemented "Aliwangwang" a web messenger that allowed consumers to have direct conversations with sellers and "Alipay" an integrated payment system similar to PayPal. These integrated services improved upon the service provided to merchants and consumers. Alibaba
Alibaba - a Chinese multinational e-commerce conglomerate_1
pursues both explorative and exploitative innovation and manages to achieve organizational ambidexterity by not only focusing on its main e-commerce platforms but also by putting emphasis on the integrated services they provide. Alibaba challenged the traditional way in which goods are sold and bought. It created e-commerce eco system by focusing on various aspects of e-commerce and is a form of business model innovation. Question 2 Orthodoxy Alibaba doesn’t only concentrate on one key aspect and prefect in e-commerce however, it focuses on the e-commernce ecosystem which can be seen as a new business model having complete dominance of what can be seen as the online retail world `explain these activities Organizational ambidexterity: the combination of exploitation and explorationExploitation is reusing existing knowledge associated with activities such as efficiency, selection, refinement, and implementation (book2).Exploration is learning that is obtained from the processes of concentrated differences, organized experimentation, and discovery(book2).Incremental innovation - Exploitation• Radical innovation -Exploration • Ambidexterity –is the process ability to simultaneously pursue both incremental and radical innovation Structural solutions//Alibaba’s business plan is to manage the whole e-commerce ecosystemrather than mastering one section in e-commerce. Alibaba the main business business to businessTaobao consumer to consumerAlipay like paypalTmall business to consumerAliwangwang social networkingAlimama online marketing platform that helps sellers on AlibabaDiverse selection of apps such as Alitrip ans WeiboAlibaba pictures movie productionContextual solution//processSynergy between the multiple platforms Alibaba owns can be credited for one of the main reasons of alibaba success and dominance in the online world
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