The study has been conducted to understand customers’ behavior related to online study. A pilot study has been done to gather relevant information of the customers such as gender, age group, attitude toward online stores, how much time customers spent on website and the information related to money spend. The descriptive measures show that sample customers of the stores on an average 35 old. Average spending on online stores has been estimated to be £7.24 with average time spent of 9.2 minutes. Statistical tests conducted for addressing the research questions and relevant hypotheses revel that tine spent is different for customers spending more and those spending less than median spend. Money spent by customers is independent of their attitude. Money spend between male and female customers is same. Age does not have any significant influence on time customers spent
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