IS and Business Strategy Alignment

Running head: IS AND BUSINESS STRATEGY ALIGNMENT
COM7001
IS AND BUSINESS STRATEGY ALIGNMENT
Name of student
Name of university
Author’s note:

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IS AND BUSINESS STRATEGY ALIGNMENT
Answer of question 1:
The product presentation, service, website design and the efficient marketing are the
crucial elements for the creation of an online environment that rivals majorly the online and
offline platform. Moreover, excessively aggressive promotions of sale and the creation of
brand instantaneous is not solely the crucial business approach, which would impart itself to
accomplishment of the brand. The company could establish these following approaches for
achieving the goals of growing to the highest point possible and then achieve the major
growth, that are:
Creation of convincing value proposition for the consumers, sponsors as well as the
advertisers: With the establishment of information system in the organisation, the business
would aim to achieve the major goals of the organisation that is striving to offer the
unmatched experience and the facilities that would make this organisation as the crucial
destination for the customers. It comprises the possession of the most enhanced quality
products that are available for the sale, the personalised experience of shopping, the extensive
content of the interest as well as the community for providing the required encouragement for
the exchange of the ideas and information.
Building the robust brand recognition: The Company would be increasingly endorsed
all through the world and the internet with the use of information system within the
organisation. The strategy of the company is promoting, advertising and then increasing the
brand equity and the visibility through the services that are provided by the company and the
variety of the techniques of marketing that includes the online advertising, digital marketing
and the promotions along with the listings with the crucial nation search engines, the ongoing
public associations and then evolving the effective business associations as well as
partnerships that would help in driving the traffic to the website. It could be considered that

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IS AND BUSINESS STRATEGY ALIGNMENT
the company would gain significantly from strategies of the business by growing to be one of
the main companies for establishing the central position. It would result in the broad person
to person marketing that would drive significant traffic.
Developing the crucial industry tactical partnership: The plan of the company to
develop several strategic relationships for the quick building of the credibility and the traffic
to the branded website. It could include the major partnerships with the major search engines
as well as the international community websites. In the beginning phase, the contracts are
predicted to be increasingly revenue partaking deals from which the company would segment
the revenues that are produced from the traffic that is funded by the tactical partners.
Providing the compelling presentation of the content as well as the products for
encouraging repeated visits: The company would develop the robust marking message that
would extend to each aspect of the website and then truly offer the most enhanced
involvement for the customers. The design of the website would improve the methods by
which the customer does business with the organisation.
Answer of question 2:
It is suggested that with the implementation of the digital solutions in the
organisation, it would be able to provide the improved services to the customers. But there
are some issues that are to be considered prior implementation of the digital solutions in the
organisation. Some of the benefits of pursuing the digital strategies based on the digital
solutions are:
 Reduction of costs: The optimisation of the business technology and the operations
around the digital technology denotes saving significant cost per transactions and the
increased sales.

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IS AND BUSINESS STRATEGY ALIGNMENT
 Improved efficiency: The main intention of the business in the present times is the
customer satisfaction. The customer satisfaction could be considered as the major benefit
that would be gained with the implementation of the digital solutions but the improved
efficiency is the significant drive for the digital transformation. The organisations are
shifting towards the manual interventions as the effectiveness is initiating to grow to
become the critical phrase. When the manual processes are replaced with the electronic
versions, there is significant quicker process flow that is implemented and therefore
making the efficiency of the organisation significantly high.
 Improved customer experience: The customer satisfaction is of significant importance, as
for an organisation, the customers are the sole source of revenue. For this particular
reason, if any organisation require the measuring of their success, it is significantly
important to comprehend quality of the customer satisfaction and all the procedures that
are utilised for arriving at any ultimate verdict. It has been considered that with the
improved satisfaction levels for the customers, the increased the digital transformation
success rate for the organisation.
 Improved decision making: It has been considered that the business thrive in the business
world when the managers of the business possess the sufficient, well planned data for
making the sound decisions, it displays the success rate, the suitability of the brand and
the brand name of that business.
 Increased profitability: The digital solutions in the business strategy of the organisations
could be best measured with the profit margins at end of any year. With the increased
profits, the improved would be the major motivation of all the employees and
increasingly significant would be trust of customers within any market of the business.
When the business gains the improved profits, increased decisions could be undertaken