Volunteer Tourism and Sustainability: Case Studies

This assignment involves analyzing the socio-cultural and economic impacts of volunteer tourism and sustainable practices in various global contexts. Students are required to examine the implications of neo-colonialism on host communities, gender dynamics influencing travel experiences, ecological management in wildlife tourism (using whale-watching as a case study), and the role of marketing strategies in shaping the tourism industry's sustainability.

CONTEMPORARY
ISSUES IN TRAVEL
AND TOURISM

Table of Contents
INTRODUCTION...........................................................................................................................1
LO 1 ................................................................................................................................................1
1.1 Description on the issues of and the various impacts on the tourism industry.................1
1.2 Define various kind of issues in the travel and tourism sector.........................................2
TASK 3 ...........................................................................................................................................3
3.1 Define that how the internation airline group business are responded to have changes. 3
3.2 Description on the strategies which can affect the changes.............................................4
3.3 Description on the justification of the strategies. ............................................................5
TASK 4............................................................................................................................................5
4.1 Description in the impact of the issues in tourism and travel sector................................5

INTRODUCTION
The tourism industry is rapidly growing and to earn more amount of profitability and
productivity in this kind of the firm it is essential to have diversification in the industry so that
market can enlarge their activities in the effective manner. Travel sector is rapidly growing in
this manner they need to design the whole work in the effective manner. The travel sector is
rapidly growing in this manner the various kind of issues in this market is need to be considered
effectively (Canavan, 2017). The present report is need to focus on the outbound and inbound
market of the UK. The several factors need to get changed so that firm is able to provide good
and effective services to their customers. It is very essential to make the modification in the
process in continue manner. The evaluation in the current rends can influence the travel and
tourism sector in the large manner. The various kind of the strategies in the market is need to be
considered effective so that firm is able to enlarge its operation. The main motive of this
assignment is to understand the contemporary issues or its various kind of the effects on the
business enterprise of the tourism.
LO 1
1.1 Description on the issues of and the various impacts on the tourism industry.
The travel and tourism sector is one on the growing industry which is taking various
effective steps in order to enlarge the operation on the business. The tourism operator need to
design the effective tour packages for them so that they are able to deliver the good services so
that they are able to have good services to the customers (Hsu and et.al., 2017). This is one of the
lucrative industry which is growing rapidly. The various kind of the strategies in the market is
need to be considered effective so that firm is able to enlarge its operation.
The main motive of this assignment is to understand the contemporary issues or its
various kind of the effects on the business enterprise of the tourism. The most of the people want
to travel for the Sri-lanka in this manner the tour operator need to facilities those packages with
the help of which the customer can easily afford this and can enjoy their leisure moments. The
best place in this are which used to gather the attraction of the tourist are as Nuwara Elia,
pinnawala, dambulla etc. with the help of this location the tour operator can provide the best
package to the customers so that they can enjoy their holiday in the reasonable manner. This kind
of the activities used to give the huge benefits that they re able to generate more amount of
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profitability in the market (Coles, Hall and Duval, 2016). These are defined in the following
manner are as-
As per the scenario of the statistic value there should have the equal contribution in the
development of the economy so that market can grow their activities in the effective manner.
Due to the increment in the tourism activities there is also increasing the size, education and
demand of the market in largely manner. The current market is rapidly growing its activities o
that they are able to enhance the brand image of the firm. In this manner there care various
number of issues has been provided with the help of this the various kind of changes can be
taken such are as-
Technological advancement- This is one of the major issues which overall affect the demand
and supply of the market tourism (Higham, Bejder and Williams, 2014). The customer need to
have knowledge about the market so that they are able to keep the prices of the travel packages
in the nominal manner. This kind of activities are very helpful to provide the better and effective
services. In the present the competition is in the high level due to this the company need to make
balance between the various activities with the help of which firm is able to enlarge the business
operations Effectively. In order to meet the imposition in the market it is essential to bring the
innovations.
Rising cost of fuel- The fuel is also the large factor on which the half of the operation of the firm
is dependent. If prices of the fuel are high than traveller have to spend more time in order to pay
for the transportation services. This kind of the factor create the challenge in the mind of the
person.
State of economy- the rise and fall in the rate of the inflation is the greater source which is need
to be balanced so that firm is able to enlarge the business oppression effectively. If there is high
inflation than the rate of the travel is also decreased and at the time of the low inflation the level
of the tourist is also tends to increased.
Tourism and violence issues- This is one of the main issues which is affecting the business
oppression in the large manner. The sri lanak is the beautiful city but there is the large number of
terrorist attack which afraid the people to come over here.
This kind of the changes are affecting the oppression of the business in the largely manner. The
inflation and the recession are also the another factor due to which mind set of the people tends
to get change.
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1.2 Define various kind of issues in the travel and tourism sector.
Apart from the above mention issues the there are various kinds of the problem which are
affecting the oppression of the business in the largely manner. The various kind of issues are
defined in the following manner are as-
Security and safety- This is the second issues which are affecting the oppression of the business
in the largely manner. It is essential to maintain the security standard for the tourist otherwise
people do not wish to travel at the places. The many kinds of economic regions are affecting the
financial condition of the country (Godfrey, Wearing and Schulenkorf, 2015). This kind of
activities can adversely affect the oppression of the Thomas cook. The people will less the prefer
the paces where the tourism industry is on the high level. The customer need to have knowledge
about the market so that they are able to keep the prices of the travel packages in the nominal
manner. This kind of activities are very helpful to provide the better and effective services.
Health issue- This is one of the another facto which is affecting the business oppression in the
large manner. This kind of the activities can crate the negative effect the mind of the person.
People will not go the place which can have impact on the health of the person. In this manner
the government should take various effective measure with the help of which there can be
reduction in the pollution equipments and the various measure need to have which can keep the
city neat and clean.
Logistic and political unrest- This is the another factor which also can affect the business
oppression in the large manner. If the policies, rules and regulation are very strict in relation to
visa than people used to take very less interest in this kind of the market. This kind of activities
are affecting the oppression of the business in the large manner (Higham, Bejder and Williams,
2014). If there is high chances of the insecurity and unrest political condition than this can also
affect the oppression of the business.
2.1 Evaluate current trends influencing change in the travel and tourism sector
In the present phenomenon of tourism, it has vitally changed the trend of travelling with
the emerging new techniques, new social impact, class facilities and so on. It has now become
the essential need for equalising the economy of a country on behalf of which the people of
locals are going through different culture to face and learn more about the different standard of
living (Burrell and Morgan, 2017). In old days travelling was the toughest task to travel from one
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country to the other because of less transport system but now in the present world it has given the
new definition to the tourism, trends which have made new image of tourism are:
 Visa on arrival: Now in the present trend, there is a facility of visa on arrival if we want
to travel to country where this facility is available people can apply for it on arrival while
in past days it was a barrier for the tourist, people had to apply months before they want
to travel then only they get permitted if the Visa is sanctioned.
 Growth in low budget travelling: Low budget travelling has boosted a middle class man
to travel with the leisure. Travel companies provides travelling at low budget and
provides a class facility to the traveller's satisfaction (Tinkler and Jackson, 2014).
 Transportation availability: Transportation has also influenced the travel & tourism
industry. Change and rapid growth in the transport like Railways, Airways, Cruise and
Buses facility has improvised the trend & reach of the common people so it is convenient
for the traveller to travel globally.
 Change in technology: It has affected much to the tourism in every form of travelling.
The impact made through internet is through online booking, packages which has made
easy for people to travel avoid all sort of troubles faced during the travelling (Frieden,
2013). There is no need for booking tickets to travel just have to pay for packages and
they will offer you what you demand.
 Leisure and Entertainment: one of the most influencing factor for tourism, as now the
people demands much entertainment and leisure in the travelling. And thus, tourism
industry has made the travelling much better and entertaining including comfort of the
traveller, with collaboration with star hotels and banquets keeping in mind the demand of
the customer. It also includes the places for entertaining couples, kids and teenagers.
 Social Refinement: On social behalf of tourism it has eventually changed the trend of
tourism. As in the modern world people likes more to live alone and travel the places as
now many countries have adopted one other culture so it has reformed and made easier
for people to travel the concern country, there is availability of translators for the
language barriers and guides to get well known about the place they are travelling
(Guzman, 2015). Demand of the people also have changed the social reform as they made
mind liberal to travel across the world and to set their minds to travel and adventure new
places.
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2.2 Analyse current trend using appropriate techniques and resources
The current tourism is in the sport's tourism so the business is trying to expand their
operations and market. This will help them to influence the market in order to visit the different
countries. Thus, it is very important for the tourism organisation to have the detailed knowledge
and understanding so that large number of tourists could be attracted towards the tourist market
(Burrell and Morgan, 2017). When it is concerned about the UK market for tourism, they have
made clear cut aim is to develop themselves and the different attraction in UK so that they can
expand its business operations in order to attract large number of sports tourists.
Each sort of tourism is considered as the most progressive and advancing pattern which is
being found in the present travel and tourism industry. It pulls in wide number of explorers who
are keen on games and consequently arrange and have a few games occasions and projects. It
additionally raises the quantity of voyagers going by the nation for sports exercises and achieve
tremendous development and economy. For example, in the year 2010 London composed
Olympic diversions and in this way pulled in different voyagers from around the world. Thomas
Cook creates distinctive excursion designs as far as games occasions and upgrade its booking
with the goal that deals could be progressed.
Other than that the biggest trend that have changed the tour and travel sector in the UK is
technology advancement. In this era, where use of different technology have been increasing,
people have started buying products and services online. In tour and travel sector e-commerce
have been increasing such as Goibibo, Trivago, Makemytrip etc. People are planning their trip
with the help of these e-commerce websites are they are serving different promotional packages
such as discount. Other than that people have started using different social media platforms and
internet in order to gather the information about the different attracting. With that they can also
analyse the different attractions with the help of customer comments. The people who have
already visited the different places leaves the comments about their experience. As per the
experience, other people try to analyse the attraction and then select the best one. With that
online booking and payment are also available (Tinkler and Jackson, 2014). The big hotels and
restaurants accepts pre-booking so people can access that with the help of digital platforms and
introduction of technology. It has been measured that 30 million voyagers visit the England and
UK consistently. There are different games occasions sorted out, for example, FIFA, Olympics
that raises UK tourism. Inside the year 2011m 1.3 million individuals went by the nation and
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burn through £1.1 billion for observing live game occasion. Consequently, doing study helps in
distinguishing the quantity of voyagers going by the nation and in this manner raises the brand
picture of visitor goal in the nation (Frieden, 2013).
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TASK 3
3.1 Define that how the internation airline group business are responded to have changes.
This function is inclusive of the various kind of the factors which affects the oppression
of the business in the largely manner. This kind of the activities influences the oppression of the
business in the effectively mode (Kasemsap, 2015). It can be understand with the help of the
example are as the Airline company need to deal with the various kind of changes available in
the market. This kind of factor is impacting the travel and tourism sector in the large manner.
These all are defined thn the following manner are as-
Political factors- in this manner the political environment is need to be considered effectively
because with the help of this the firm is able to support and to develop the travel and tourism
business effectively. In the increasing the government influences in the market the firm need to
cope up with various kind of the business activities.
Economical factor- in order to have the continuously development in the transportation and
infrastructure facilities it is very essential to understand the need economic growth of the country
(Hsu and et.al., 2017). This kind of activities are very helpful in relation to enhance the economic
growth. The growth in the economy is the main factor because with the help of this the firm is
able to do its oppression in the more effective and efficient manner.
Technological factors- the international airline need to use the high technological equipment so
that the firm activities can grow in the market. With the help of innovation process the firm can
able to attract the large number of the customer, this kind of the activities are also helpful in
relation to growth of the market in the large manner.
Environmental factor- it is very essential to understand the need of the environment so that in
order to keep this process in mind the firm is able to deliver the good services to the customers.
The organization need to take various kind of effective steps in relation to check the hazardous t
oxidants, this kind of the factor does not to use in the fuel so that the environment can be in
protected manner.
Legal factor- it is very essential for the business enterprise to cope up with the laws and
legislation of the firm so that it cannot affect the oppression of the business in the large manner.
This kind of activities does not affect the oppression of the business in the large manner. It is
very essential for the business enterprise in relation to undertake the effective practices which
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will be helpful in relation to attend the desire result of the organisation (Godfrey, Wearing and
Schulenkorf, 2015).
3.2 Description on the strategies which can affect the changes.
International airline is working well in the travel and tourism industry. This kind of
activities are very essential in the strategic development team so that the need of the business
environment can e full filled. In order to achieve the optimistic result it is very essential to
understand the need of the market. If organization is having those facilities with the help of
which firm is able to attract the large number of the customer.
In this manner it is very essential to understand the need of the market so that better and
effective strategies can be formulated. The technological advancement is the greater effect which
can develop the overall working of the business enterprise. With the help of this kind of the
activities the company can easily manager the oppression of the business (Godfrey, Wearing and
Schulenkorf, 2015). The British airway is taking various effective measures in order to provide
the improved services to the customers. In market there are number of the competitors in this
manner it is essential to maintain the requirement of the customers.
Apart from this kind of the activities the British airways can adopt the various kind of the
marketing strategies which is helpful in relation to frame the effective and efficient resources.
The advertisement is need to be in that manner with the help of which firm can bale to increase
the performance and there can be maximisation in the level of customer satisfaction (Higham,
Bejder and Williams, 2014). With the help of the marketing mix strategies the firm cam bring
various kind of changes so that they can able to produce the and promote those activities which
will be helpful in relation generate more amount of marketing opportunities.
In order frame the travel packages they also can include the rural travel this kind of the places
attract the more number of the tourist in the large manner (Higham, Bejder and Williams, 2014).
The cited firm need to make those strategies with the help of which they can able to provide the
better and effective services. The firm is also taking step in order to have modification in the
services so the large number of customer momentum can be possible.
In this manner it can be true to said that the Aer lingus is give major consideration on the social
factor of the tourism industry. This is one of the effective tool because it is giving major
consideration to the having higher returns so that the various kind of the marketing mix strategies
can be adopted effectively (Kasemsap, 2015). According to the present scenario it can be seen
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that in the present market there is presence of large amount of polluted substance so that large
number of the customers is only demanding for the Eco-tourism so that their health can get
protected. With the help of the better and effective strategies and the marketing mix products
need to get the changes in the market effectively. This kind of activities are vert helpful in
relation to gain the maximum amount of market share.
3.3 Description on the justification of the strategies.
The British Airway can take various effective steps in order to promote the good and
effective marketing strategies so that firm can able to earn high amount of profitability (Guo,
2014). With the help of good marketing techniques the firm can make the modification in the
product and services. This kind of activities are essential to have the proper vision and mission in
relation to have the effective growth in the market. The maximum number of the person in the
market are using the Facebook and twitter kind of the sites. This kind of thing is very helpful in
relation to create the brand image in the market. By giving the quick services to the customer and
solution to their problem they are able to generate the maximum amount of profitability in the
market. With the help of the introduction of the product in the market They are able to maintain
the brand image in the market.
In the travelling sector the various kind of airline services are engaged in this manner the
firm need to deliver the better and effective services to the customers (Godfrey, Wearing and
Schulenkorf, 2015). This kind of activities plays the crucial role in relation to achieve higher
profitability and productivity. With the help of rural travel package in the affordable cost they are
able to gather the attraction of large number of customer in the market.
TASK 4
4.1 Description in the impact of the issues in tourism and travel sector.
The issues and trends are changing continuously in this manner to provide the better and
effective services to the customer they can able to deliver the good services to the consumer. The
following things are defined in the following manner are as-
Impact on structure of organization- in this manner the Thomas cook has offered the Myla
travel for the mergers this kind of activities are happening in order to have large impact on the
growth of the firm (Forno and Garibaldi, 2015). In this way the people to the organisation cam
make the best selection between the products. The strict of the organisation is divided in to
various kind of the factor such are as functional, operation and departmental etc. this all need to
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perform their activities in the positive manner so that organisation is able to earn large amount of
profitability and treh productivity.
Impact on business- The technological environment is the effective steps in order to bring
modification in the product and services (Coles, Hall and Duval, 2016). This is one of the main
issue and current rends available in the market. Due to have changes in the current market trends
the firm is also getting affected by the services. The security and safety standard are the another
major issues which is need to get sorted so that demand of the product and services can be
increase.
Impact on product services- With the help of technological advancement in the market the firm
is taking effective steps in this way they are able to deliver the good services to their customers.
In the market the change in the laws and legislation can take the place immediately. It is very
essential to cope with the sudden changes this kind of activities bring the maximum profitably to
the firm. The organisation can be survive in the market for the longer period if there is proper
following of the rules and regulation of the enterprise (Bondi, 2016). The tourist enterprise need
to develop the various effective steps in relation to achieve the higher amount of probability and
the productivity. This kind of the activities' are very helpful in relation to attend the large amount
of market share. The tour operator need to have idea about the current trends available in the
market. This kind of activities are helpful in relation to gain the larger amount of profitability
and productivity.
Impact on employment level- the main motive of the firm is to provide quality services to the
customer so that they are able to maintain the customer retention rate. This kind of the activities
impact the economic conditions of the enterprise in the positive manner. With the help of the
technological environment there can be reduction in the need of the human resources' manner.
Due to this, populations do not get employment opportunities (Boluk and Carnicelli, 2015). The
tour operator need to have idea about the current trends available in the market. This kind of
activities are helpful in relation to gain the larger amount of profitability and productivity. But
as companies are modifying their products so they will need much staff those who can execute
heir plan in workplace. As security is the main issue and government is planning to hire more
people in the department those who are physically fit and those who can provide security to
visitors.
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4.2 Define the effect of the consequences of failing to respond to change.
In this kind of the activities it can be seen that there is high chance of failure if
organization is not responded to give change in the activities of the firm in the timely manner. If
the Thomas cook does not take the change seriously than there can be reduction in the growth of
the firm. In this manner it can be true to said that Myla travel need to take various effective
measures in relation to provide good and services in the timely manner. They also take the use of
various kind of the technical products with the help of this there is increment in the sale profile
of the business Enterprise. If both of the organization do not give proper respond to changes than
in this manner profitability of the organization can get affected in the large manner.
The security is the main issue which is need to be maintained. The perception of the
customers tends to get change as per the availability of trends in the market. In this relation it is
very essential to have the quick changes in the business enterprise (Boluk and Carnicelli, 2015).
This kind of the factor can have negative impact on the performance of business. This kind of
situation can create the changes in order to have the failure for the enterprise. In the absence of
poor response to changes organizations can not run their operations well and it can harm their
reputation to great extent.
CONCLUSION
Hereby it has been concluded that The tourism industry is rapidly growing and to earn
more amount of profitability and productivity in this kind of the firm it is essential to have
diversification in the industry so that market can enlarge their activities in the effective manner.
Travel sector is rapidly growing in this manner they need to design the whole work in the
effective manner. With the help of this kind of the activities the person who want to visit can
have the better selection of the product and services in the market. The present report has
covering the various aspects of the too and resources which are helpful in relation to gain the
knowledge about the product and services in the market. With the help of formulating better and
effective marketing strategies there can be increase the knowledge of the person in the wide
manner. The technological environment is the effective steps in order to bring modification in
the product and services. This is one of the main issue and current rends available in the market.
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