Tour Operation Management Assignment Solved - Trailfinders Ltd
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Added on 2020-10-22
Tour Operation Management Assignment Solved - Trailfinders Ltd
Added on 2020-10-22
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Tour Operation Management
Table of ContentsINTRODUCTION...........................................................................................................................3TASK 1............................................................................................................................................31.1...........................................................................................................................................3Task 2...............................................................................................................................................52.1 ..........................................................................................................................................52.2...........................................................................................................................................62.2 ..........................................................................................................................................7Task 3...............................................................................................................................................83.1 ..........................................................................................................................................83.2 ..........................................................................................................................................93.3 ........................................................................................................................................10Task 4 ..........................................................................................................................................114.1 ........................................................................................................................................114.2 ........................................................................................................................................11CONCLUSION..............................................................................................................................12REFRENCES.................................................................................................................................13
INTRODUCTIONTravel and tourism industry is growing rapidly in the present era. There is hugecontribution of this industry in the development of an economy of nation. Tour operators may beconsidered as partners in the channel of distribution that caters to outbound, inbound anddomestic tourists as well. Therefore, it can be analysed that tour operation business is integratedwith other tourism businesses as linked between the service providers and tourists. In otherwords, tour operation business is essential in generating higher revenues or incomes withproviding wide range of services like transportation, accommodation etc. in a professionalmanner. Tour operators provide luxury services and holiday packages at affordable prices so thatmore customers can be attracted. This report is based on Trailfinders Ltd. which deals travel andtourism sector and provide various facilities such as holiday package, airlines, hotel and resortsor accommodations to the tourists. The report will cover current trends on tour operators andvarious stages in creating holidays. It Evaluate plan to design a brochure for tour package andmake tactical or strategical decision for tour operators. TASK 11.1In the modern era, travel and tourism sector is growing quickly and contributing indevelopment of economy and country through generation of large number of employmentopportunities and providing high flow of cash. There are various kinds of factors that have majorimpacts on the travel and tourisms sector such as current or recent trends and environmentalaspects which directly affects on business performances in several ways. It is necessary toconsider changes and new trends so that company can survive in the competitive environment inan effective manner. In the international market, competition increasing day by day so these arecreating tough situations for businesses for accepting such challenges and make changesaccordingly to attain set goals or objectives. Tour operation businesses are also facing variouscomplexities like political instability, terrorism etc. which impacts their business operationsnegatively. Trailfinders also deals in travel and tourism sector which try to adopt best strategiesand tools for running business. They focus on creating awareness among customers regardingattractive tour or holiday packages so that they can get their attention and results in improvementin sales turnover . Company make favourable decision regarding adoption of strategies and
techniques by considering recent changes and current trends in the environment which helpful inimproving particular products or services to capture wide area of market place. It can beunderstood by undertaking some recent trends so that Trailfinders can meet customers desiredexpectations in better ways such as:Latest technological equipment and Internet facilities: This is most trendy and newmethod that many of firms have considered to run their business operations in an efficient way.There are various alteration occurred in tools or technologies as per environmental changeswhich can affects on the business activities so it is necessary to adopt such factors and makefavourable changes in an effective way. Trailfinders Ltd has opportunity to promote its productsor services amongst targeted audiences with the help of using various technologies andequipments which includes social media, online websites etc. so that they can attracts morecustomers towards firm. It is also beneficial in providing information to target customers withthe help of social media, official websites so that customers can be aware regarding holidaypackages and tours or trips that organised by operators. Internet is best source for conveyingmessages to wide people by publishing online ads and websites as well. Environmental Cocern: Every business is surrounded from environmental factors thathave direct impacts on the activities and functions of organisation in positive or negative ways.Therefore, it is necessary to screening such environment for analysing various factors or forcesthat influence company's profitability and productivity as well. In the travel and tourism industry,new changes and recent trends can be a big factor which depends on changing environment.Trailfinder should conduct appropriate research or survey for analysing recent trends, market,competitors and customers for the purpose of making attractive tour packages.Maximisation of spending power of customers: Per capita income of individuals insociety is increased over the period of time because large number of employment opportunitiesare present in nation. This will enables them to spend more on their leisure and travellingactivities. This will provides the opportunity to the travel and tourism company like Trailfindersto earn large amount of income.Tour packages: There are many holiday packages are provided by companies as per theneed of customer's which allows then to choose one which suites them more. This will helps insatisfaction of the needs of customers and attain their trust towards the services of organisation.
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