MARKETING Issues Dealing with Digital Marketing Name Institution Author's Note Website Design and Implementation

As a result of this, there are quite a number of pricing strategies that the whole organization is focused with to ensure that all the customers are capable of receiving some of the best services without raising any complaints regarding both the quality and price attached to the products (Batra & Keller, 2016). This mainly includes various segments connected to the products, ability of all the customers to be able to pay for the variety of products offered to them, the condition of the entire market together with quite a number of

1
Running head: MARKETING
Issues Dealing with Digital Marketing
Name
Institution
Author’s Note

2
MARKETING
Website Design and Implementation
When the organization implements appropriate strategies of Website design, it is likely to
attain different positive results with the major ones involving how the customers will be reached
out, how the products will be appropriately defined and also through the implementation of a
good Website.
The entire organization will also be capable of showcasing all the goals and objectives to
all the customers. This will create an easy access towards all the information associated with the
organization without worrying much about the distance of separation between them and the
organization (Batra & Keller 2016).
The E- marketing mix strategies
The e- marketing strategies are capable of acting as a game changer to the whole
company since the work hard towards ensuring all the goals and objectives that have even been
set aside by the organization are in line with each and every operation being handled. Moreover,
they are meant to make the organization to realize some new goals (Godey et al., 2016).
Products and services offered
The Seventh Generation Inc. offers quite a number of clean care together with different
types of feminine care products through the use of different types of stores and online merchants.
At the same time some of the major products attached to the organization mainly include; the
laundry detergents, different types of household cleaners, hand wash soap, different types of dish
washing soap, different sizes of household paper and trash products, baby skin care together with
the baby dippers and wipes. The products are of high quality as per the organizational standards

3
MARKETING
and aims towards providing one of the best services across all customer segments regardless of
their age, background or even gender.
Pricing
The organization puts much focus on different forms of pricing attached to all the
products. It is therefore geared towards implanting some of the most reasonable pricing strategies
that are more budget friendly to the customers irrespective of their earning status within the
surrounding society. As a result of this, there are quite a number of pricing strategies that the
whole organization is focused with to ensure that all the customers are capable of receiving some
of the best services without raising any complaints regarding both the quality and price attached
to the products (Batra & Keller, 2016). The management of the entire company considers each
and every parameter right before the product pricing is carried out. This mainly includes various
segments connected to the products, ability of all the customers to be able to pay for the variety
of products offered to them, the condition of the entire market together with quite a number of
actions that are shown by the competitors in relation to their pricing strategies (Järvinen &
Taiminen, 2016). In relation to pricing, there are quite a number of strategies that the
organization should be able to give the first priority and they mainly include;
Penetration pricing- This puts much focus towards making the entire organization to be able to
obtain a larger market share. As a result of this, all the product cost should be kept as low as
possible as their introductory offer to make sure that the whole organization is appropriately
introduced in the entire market in order to come up with one of the strongest market base.

4
MARKETING
Economy pricing strategies- The pricing strategies of all these products are fully considered to
be no frill kind of low prices where the whole promotion together with the marketing cost of the
products are kept to a minimum level.
Distribution of the products
In Relation to the services of the Seventh Generation, all the products are appropriately
distributed in natural food across different locations together with different types of grocery
stores that tend to be located in different locations. This strongly relies on the use of Internet
together with merchandisers which majorly include Target together with Wal-Mart (Shankar,
Kleijnen, Ramanathan, Rizley, Holland & Morrissey, 2016). The organization makes good use of
these retailers to appropriately reach out to many consumers by providing them with an easy
time of making purchases right from the retailers without driving long distances up to their point
of production.
Integrated marketing communication and promotions
In relation to what the Website entails, there should be an appropriate and reliable form of
integrated marketing communication techniques to be developed in order to obtain the right
results. At this level, the company should be clearly capable of implementing a wide range of
communications techniques with the major ones being the use of social media platforms that are
more efficient together with communication that is carried out through the use of emails. This
aims towards passing appropriate information to different people without any delays (Katsikeas,
Morgan, Leonidou, & Hult, 2016). At the same time, the form of integrated marketing
communication will be able to avoid any form of communication that is likely to exist between
the customers and the organization itself. On the other hand, relevant promotion techniques in

5
MARKETING
relation to the products aims towards capturing the attention of different types of customers thus
are increasing their bond of attraction with all the products. This further increases the popularity
of the whole organization across different boarders (Mariani, Di Felice & Mura 2016).
Technical part
Budget evaluation methodology
Adequate and reliable performance metrics are always important for any given business;
this is simply because they have the potentiality of generating quite a number of positive
outcomes that are likely to drive different conditions of development. As a result of this, there is
quite a number of appropriate performance metrics together with procedures that appears to be
more important for the business evaluation process. As a result of the implementation of the
metrics, the company is likely to move towards the right direction. The following are some of the
examples of appropriate performance metrics;
 Gross profit margin- This will be able to provide the organization with a full wealth of
insight. Moreover, it emerges as some form of profitability ratio that is capable of clearly
indicating the total amount of money that is left once the total cost of goods sold have
been appropriately paid. Additionally, the growth profit margin for the company should
be large enough to cover all the operating expenses without any challenges being faced.
 Net profit- Keeping a tight grasp on the entire net profit of the organization will be able
to ensure that an appropriate and reliable evaluation of the true bottom line net earnings
are well done thus preventing any confusions that are likely to emerge. It will be able to
appear on the last line associated with the income statement and that is why it is normally
referred to as the bottom line. It will be necessary to carry out a further data collection in

6
MARKETING
all the areas of the whole business with an intention of appropriately determining all the
weak links that are likely to contribute to the emergence of a low net profit.
 Net profit margin- This is normally the total percentage of revenue that is capable of
remaining right after the deduction of all the operating expenses from the total revenue
attached to the entire company. There will be the need to have a reasonable
understanding of the total percentage of revenue that is likely to be made in all ways right
towards the bottom line. This will be carried out by dividing the entire net profit by the
total revenue that is associated with the organization.
 Debt asset ratio- If the business is likely to encounter any debt, then the use of debt asset
ratio metric is one will be one of the most essential parameter that will be used to fully
come up with what is required. It will be able to indicate the total percentage of assets
that were initially financed and have been able to lead towards the emergence of various
types of debts. One of the major goals attached to this metrics is to have a low percentage
as much as possible thus being able to clearly indicate the bulk of the company’s assets is
fully owned by various types of shareholders but not the creditors (Voorhees, Brady,
Calantone & Ramirez, 2016).
 Return on advertising spends- This is s business performance metric that will be fully
used in the evaluation of the total performance of various forms of marketing evaluation
campaigns. It tries to put much focus on each amount that is spent thus making it much
easier to determine the total revenue that is earned. Its major goal is to have a deep
understanding regarding some of the profitable and non-profitable spends that are
directed towards the advertisement side (Hudson, Huang, Roth & Madden 2016).

7
MARKETING
 The marketing originated customer percentage- One of the major point fully attached to
this kind of business metrics is to have an approximated percentage of the type of all the
new customers that are earned from quite a number marketing efforts connected with the
whole organization (Järvinen & Taiminen, 2016). This will therefore require the
implementation of a process that will be used in the labeling of various types of customer
segments through grouping them a either the marketing originated or the non-marketing
originated. Moreover, the values obtained will be used to carry out comparison to
different types of marketing and financial metrics. Having a reasonable customer
percentage will help to fully determine the need to either increase of decrease the whole
market budget that is connected to the business.
Budgeting and expenses
Budget Expenses
Resources $800
Labor $2500
Raw materials $5000
Marketing strategies $150, 000
Sales $350,000
Promotion $8000
Distribution $10000
Administrative Budget $250,000

8
MARKETING
Developing the overall marketing budget involves developing the sales budget, promotion
budget, distribution budget, and administrative budget.
Write a paragraph or two explaining the budget and expenses.
Budget and expenses involves dealing with quite a number of issues and parameters that
fully relate to how an organization will be able to spend a certain amount of money to carry out
various duties. Moreover, budget and expenses are capable of appropriately determining the
direction towards which an organization is moving towards. At the same time, an organization’s
expenses should be minimal as much as possible to make sure that various conditions that are
associated with losses are minimized as much as possible. Good budget takes and organization
towards the right direction and will always guide the organization all through.
Predicted revenue for Seventh Generation
Year 1 Year 2 Year 3
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%

9
MARKETING
The above statistics shows the projected revenue and sales for the next three years. In the first
year, the projected revenue and sales is expected to rise by a total of 50% thus making the
company to slowly start obtaining its goals. By the end of the second year, the revenue and sales
shall have risen to a total of 75% thus making the organization to start operating at an efficient
level. Finally, by the end of the third year, the projected revenue and sales shall have hit 90%
making the whole organization to offer one of the most advanced competitive advantages.
Lessons learned from the project together with opinions
One of the major lessons obtained from the project is that it is always appropriate to have
a reasonable understand of the entire market situation together will all the customer segments
found within it. This is because it is the only way that an organization is capable of highlighting
some of the appropriate strategies that it requires to propel to the next level. Coming up with a
marketing plan for a company is capable of making it to work hard towards attaining all its goals.
On the other hand, another lesson learned is that it is always important for an organization to
create positive bonds with the customers since they are the ones who are able to determine the
rate at which the products and services for the organization are capable of selling.

10
MARKETING
References
Batra, R., & Keller, K. L. (2016). Integrating marketing communications: New findings, new
lessons, and new ideas. Journal of Marketing, 80(6), 122-145.
Godey, B., Manthiou, A., Pederzoli, D., Rokka, J., Aiello, G., Donvito, R., & Singh, R. (2016).
Social media marketing efforts of luxury brands: Influence on brand equity and consumer
behavior. Journal of business research, 69(12), 5833-5841.
Hudson, S., Huang, L., Roth, M. S., & Madden, T. J. (2016). The influence of social media
interactions on consumer–brand relationships: A three-country study of brand perceptions
and marketing behaviors. International Journal of Research in Marketing, 33(1), 27-41.
Järvinen, J., & Taiminen, H. (2016). Harnessing marketing automation for B2B content
marketing. Industrial Marketing Management, 54, 164-175.
Katsikeas, C. S., Morgan, N. A., Leonidou, L. C., & Hult, G. T. M. (2016). Assessing
performance outcomes in marketing. Journal of Marketing, 80(2), 1-20.
Mariani, M. M., Di Felice, M., & Mura, M. (2016). Facebook as a destination marketing tool:
Evidence from Italian regional Destination Management Organizations. Tourism
Management, 54, 321-343.
Shankar, V., Kleijnen, M., Ramanathan, S., Rizley, R., Holland, S., & Morrissey, S. (2016).
Mobile shopper marketing: Key issues, current insights, and future research avenues.
Journal of Interactive Marketing, 34, 37-48.

11
MARKETING
Voorhees, C. M., Brady, M. K., Calantone, R., & Ramirez, E. (2016). Discriminant validity
testing in marketing: an analysis, causes for concern, and proposed remedies. Journal of
the Academy of Marketing Science, 44(1), 119-134.