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Contemporary Issues in Travel and Tourism Sector

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Added on  2020-01-15

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Contemporary Issues in Travel and Tourism INTRODUCTION 3 TASK 13 1.1 Analysing issues currently driving change in travel and tourism sector for Middle East 3 1.2 Analysing different current issues using appropriate methods and resources for Middle East and North Africa4 TASK 25 TASK 35 3.1 Analyse how International Airlines Group businesses could respond to change5 3.2 Develop strategies on the selected travel and tourism businesses could respond to change6 3.3 Justify strategies for the selected International Airlines businesses could respond to change 7 TAS

Contemporary Issues in Travel and Tourism Sector

   Added on 2020-01-15

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Contemporary Issues in Travel and Tourism Sector_1
TABLE OF CONTENTSINTRODUCTION................................................................................................................................3TASK 1.................................................................................................................................................31.1 Analysing issues currently driving change in travel and tourism sector for Middle East.........31.2 Analysing different current issues using appropriate methods and resources for Middle East and North Africa.....................................................................................................................................4TASK 2.................................................................................................................................................5TASK 3.................................................................................................................................................53.1 Analyse how International Airlines Group businesses could respond to change......................53.2 Develop strategies on the selected travel and tourism businesses could respond to change.....63.3 Justify strategies for the selected International Airlines businesses could respond to change..7TASK 4.................................................................................................................................................74.1 Analyse the impacts of issues and trends that drive change in the travel and tourism sector....74.2 Discuss the likely consequences of businesses failing to respond to market change................8CONCLUSION....................................................................................................................................9REFERENCES...................................................................................................................................102
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INTRODUCTIONContemporary issues can be constituted in the part of the industry and sector. It is related to theenvironment of travel and tourism industry in which it operates business. These current issues can betermed as the forces which can affect the industry and it is the issue which can shape travel and tourismsector (Cohen and et.al., 2014). Furthermore, this industry is considered as the volatile sector which ismainly dependent on the leisure traveller but it also comprises of business travellers also. Some of theissues confronting tourism can be taxed industry, global standardisation, dependent on the cost of fuel,wireless communication, security, political stress, etc. Contemporary issues are those which arehappening in the modern world that presents the current issues which are related to day to day life. Onthe other side, travel and tourism is the largest and fastest growing service industry. Moreover, thereare some issues which this sector is facing. There are several contemporary issues which are affectingthe business of travel and tourism sector that leads to decrease its profitability and company’sreputation (Connell, 2013). For conducting the current research, Middle East and North Africa arechosen as Travel destinations where Thomas Cook is chosen as the Tour operator. It is dealing withbusinesses which include travel agency and postal services. In this report, different current issues withits resources are to be discussed. Furthermore, the emerging trends are evaluated with theireffectiveness. In addition to this, responses of International Airlines Group will be evaluated to meetthe emerging demands. Moreover, impacts on travel and tourism performance will be evaluated withthe consequences of firms which not able to meet the changing needs.TASK 11.1 Analysing issues currently driving change in travel and tourism sector for Middle EastThere are many issues which are affecting travel and tourism sector. Among them, three aregiven as below with their impacts industry:Tourism and security: It is one of the major issues in travel and tourism sector through whichindustry are getting affected and many travellers are avoiding to travel these destination.Through this, many tour operators are visiting less to Middle East and try avoiding visiting thisplace with their families (Mariani and et.al., 2014). If there are terrorist attacks in country thenvisitors will tend to visit less because of security reasons. As per the security reason, people arefocusing more on safety measures and through this aspect, business of Middle East is gettingaffected. Health and safety concerns: If there is a natural disaster and accidents are happening then itwill surely affect the business of tourist destinations. Health and safety measures are to betaken by the tour operators so that their customers would feel safe and try to visit the places.3
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Moreover, there are safety issues which should be considered in travel and tourism sector.These types of health issues can be pandemics which can easily cause the tourism panics.Safety can be termed as the challenge which has been faced by the tourism industry (Sin,Oakes and Mostafanezhad, 2015). This is because; current generation is taking keen interest inthe physical activities from skiing to diving in which the travellers should be needed safetymeasures which should be provided by both the tour operators as well as by the chosendestination. If there are no major safety measures then it will lead to the decrease in thevisitation to the Middle East as well as other aspects such as mouth to mouthrecommendations. Political conditions: This also plays a major role in travel and tourism sector through whichindustry can get impacted. In the Middle East, government is very much strict about the rulesand legislations which have to be followed by the tour operators and visitors. Hence, politicalcondition will continue to be a challenge for the tourism industry (Law and et.al., 2015). Majorissues in this can be related to the visa restrictions which have become more complicated forthe travellers. This is affecting the Middle East where only on visa; tourists can get entry to thedestination. 1.2 Analysing different current issues using appropriate methods and resources for Middle East andNorth AfricaThere are different types of current issues which mainly focus on the impact of political unrestin Middle East and North Africa. However, in these all issues, only two can be discussed and they areas follows:Terrorism and counter terrorism measures: In this aspect, Middle East and North Africa arethe main focus for terrorist activities in which they are occupying the vast areas of Iraq andSyria. In this, terrorists are attacking amidst the fragile and political climate across the region.Through terrorist’s attacks, many visitors are avoiding to visit the places because it can harmthem and become the threat for their life. Various bomb attacks are also influencing tourists tovisit less at these places (Sharpley and Telfer, 2014). Terrorist attacks can be planned and doneat any time through which the government of both these destinations can't be able to protect thevisitors. In some of the countries, government has restricted their people to visit Iraq and Syria.Through this, business of these two places as well as travel and tourism sector has beenaffected. So, the government of Middle East and Syria should have to take the counter terrorismmeasures against the terrorism through which their business can't get affected. Local and international laws: Middle East and North Africa has various countries in which4
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