Assignment on IT Management: Telstra

Running head: IT MANAGEMENT
IT Management: Telstra
Name of the Student
Name of the University
Author’s Note:

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IT MANAGEMENT
Table of Contents
1. Introduction..................................................................................................................................2
2. Discussion....................................................................................................................................2
2.1 Brief Description of the Organization...................................................................................2
2.2 Innovation of Digital Technology in BT Group PLC............................................................3
2.2.1 PESTLE Analysis on Cloud Computing........................................................................4
3. Conclusion...................................................................................................................................9
References......................................................................................................................................11

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1. Introduction
IT could be referred to as the core utilization of various computerized systems for
storage, retrieval, transmission as well as manipulation of data and information (Rittinghouse and
Ransome 2016). This type of technology is being utilized within the respective business
operations for better effectiveness and efficiency in the business outcomes. Information
technology is considered as the main subset of the ICT. Information technology involves several
distinct layers for physical equipment or hardware, virtualization as well as administration of the
automation techniques or applications for performing any type of essential functions (Botta et al.
2016). Various business applications such as SQL servers, email servers and many more are also
included in the respective technology and hence ensuring that better efficiency and effectiveness
is being gained under every circumstance. The following report outlines a brief discussion on the
involvement of innovation of digital technology in the popular and significant organization, after
conducting a PESTLE analysis called BT Group PLC.
2. Discussion
2.1 Brief Description of the Organization
BT Group PLC is 1 of the popular and significant telecommunications organization that
is responsible for building as well as operating within London, UK (BT PLC. 2020). It has its
base operations in almost one hundred and eighty locations and is considered as the largest
distinct provider for various fixed lines, Internet connections as well as mobile service within the
country and even assures subsequent subscription TVs as well as information technology
services. The organization was found in the year of 1846 by William Forthergill Cooke and John
Lewis Ricardo. Since, they are involved into the business of supply chain management, they
have been enjoying major and significant competitive advantages without much complexity or

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issue (BT PLC. 2020). The IT and network services of this particular organization are quite
effective and they are on the top position of the list of the popular organizations in the entire
country of United Kingdom.
They are serving in the entire world and the total revenue is 23.428 million pounds in the
year of 2019 (BT PLC. 2020). More than 107000 people are working in this particular company
and different divisions of this business include consumer, global services, technology, wholesale
and venture, business and public sector and open reach. BT Group PLC has also included
different segments and aspects of technology in their business after inclusion of new
technologies and innovation attributes. The existing issues of this specific organization will be
eradicated with the help of new technologies and innovation (BT PLC. 2020). The IT manager of
this particular organization is responsible for identifying new distinct opportunities through
digital technology innovation for the betterment of the business.
2.2 Innovation of Digital Technology in BT Group PLC
Digital technology can be referred to as the significant breaking down of different
messages, forms and signals for communication within the subsequent creating device and the
receiving device through proper utilization of a collection of information (Ali, Khan and
Vasilakos 2015). These technologies are the electronic tool, resource, device and systems, which
produce, process as well as stock datum. The most distinct examples of this digital technology
involve social medium, mobile phone, and multimedia as well as online game. There are
different types of digital technologies present in technological world, such as cloud computing,
big data, artificial intelligence, open source software, home automation, automated vehicles and
many more (Hashem et al. 2015).