Online Hotel Reservation Systems Analysis

Running Head: IT MANAGEMENT ISSUES
IT Management Issues
Name of the Student
Name of the University

1IT MANAGEMENT ISSUES
Table of Contents
Part 1: Customer Loyalty Scheme...................................................................................................2
1.1 Information System and Information Technology................................................................2
1.2 Mitigation of Negative Impacts.............................................................................................3
1.3 The Proposed Customer Loyalty Scheme..............................................................................3
Part 2: Interactive Tools...................................................................................................................4
2.1 Patronage...............................................................................................................................4
2.2 Brand Loyalty........................................................................................................................5
2.3 New Customers......................................................................................................................6
Part 3: Integrated ERP System........................................................................................................7
3.1 ERP System...........................................................................................................................7
3.2 Integrated ERP Solution........................................................................................................7
3.3 Business Opportunities..........................................................................................................8
Part 4: New Intelligent Portal..........................................................................................................9
Bibliography..................................................................................................................................11

2IT MANAGEMENT ISSUES
Part 1: Customer Loyalty Scheme
1.1 Information System and Information Technology
There are several differences between Information System and Information Technology
although they are very often to be mistaken as the same. The differences between the two are
explained below.
Information Technology is the entire field of technology that covers all the technical
developments related to the use of computers. Hence, information technology includes all the
computer related technical fields including hardware, software, virtual interface, internet, etc. As
a result, information technology can be considered as an independent technical field.
Information System, on the other hand, can be considered as a dependant portion of
information technology. Information system covers all the complete packages of system that is
connected for one particular purpose. In other words, for instance, let a company is using a single
system and all the operation systems are all connected to the same system server. This one
complete system can be called as information system.
Keeping in mind the end goal to enhance the existing business productivity it is
particularly fundamental for the business associations to embrace propelled level advances as far
as improvement of online site. In conventional booking the customers used to confront diverse
issues and difficulties in any case, keeping in mind the end goal to alleviate those difficulties
reception of specialized advances have turned into a valuable action. So as to serve these
exercises with no sort of mistakes, legitimate use of the exercises and pretend of the task
colleagues are should have been served appropriately.

3IT MANAGEMENT ISSUES
1.2 Mitigation of Negative Impacts
For the provided case study, a number of negative impacts have been identified that must
be mitigated by any means. In order to fight the challenges and negative impacts, the five
different hotel chains have joined together to work as one single unit. The common solution that
all the parties have agreed to is to develop a mobile app for different smartphone platforms like
iOS and Android. The advantages of this development are as follows.
More Promotion and Advertisements – While more and more people are using
smartphones to browse in different public forum, it will be very easy to make online promotions
in order to interest more customers. Development of mobile app will also result in availability of
the same in the app store seeing which, many customers will get interest and will down the
application.
Less Communication Time – In the current manually handled process, the
communication time between the customers and the owners are very long, especially in the peak
seasons. The development of the mobile app will ensure the customers will be able to know all
the information related to the hotel chain and will be able to chat with the customer service
online.
Secure Payment of Transfers – The customers will be able to pay the rents and other
pending transactions through the app using cashless transfer that will be much more secure
option than cash transfers.
1.3 The Proposed Customer Loyalty Scheme
Another measure that the integrated company wishes to take is to introduce a new
customer loyalty scheme (named MonetLoyalty). The company has identified that the customers