Starbuc
ks 2
Table of Contents
Introduction................................................................................................................................4
About Starbucks.........................................................................................................................4
Social Media Presence of Starbucks..........................................................................................4
Social Media Audience of Starbucks.........................................................................................9
Social Media Marketing of Starbucks........................................................................................9
Ethics, Privacy and Security Issues..........................................................................................12
Social Media Technologies used by Starbuck.........................................................................15
Facebook..............................................................................................................................15
Twitter..................................................................................................................................16
Pinterest................................................................................................................................16
Google+................................................................................................................................17
Instagram..............................................................................................................................18
Conclusions..............................................................................................................................19
Recommendations....................................................................................................................20
Table of Figures
Figure 1: Social Media Presence of Starbucks...........................................................................5
Figure 2: Year of Good Video...................................................................................................6
Figure 3: Starbucks Page in Pinterest.........................................................................................7
Figure 4: Meet Me at Starbucks Campaign................................................................................8
Figure 5: Inspiring Ideas @ Starbucks.....................................................................................10
Figure 6: Tweets for Starbucks................................................................................................13
Figure 7: Tweets for Starbucks................................................................................................14
Figure 8: Facebook Page of Starbucks.....................................................................................15
Figure 9: Twitter Account for Starbucks.................................................................................16
Figure 10: Pinterest Page for Starbucks...................................................................................17
Figure 11: Google+ Account of Starbucks...............................................................................18
Figure 12: Instagram Page of Starbucks..................................................................................19

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