Analysis of Starbucks Marketing Strategy on Social Media Platforms

Running Head: PROFESSIONAL READING AND WRITING SKILLS
Social Media Project: Analysis of Starbucks Marketing Strategy
Name of the Student
Name of the University

1PROFESSIONAL READING AND WRITING SKILLS
Table of Contents
1.0 Introduction and Background.....................................................................................2
2.0 Social Media Marketing Strategy of Starbucks...........................................................2
2.1 Summary of Key Points..........................................................................................2
2.2 Social Media Platform 1: Facebook........................................................................2
2.3 Social Media Platform 2: Twitter.............................................................................3
2.4 Social Media Platform 3: Instagram........................................................................4
3.0 Conclusion................................................................................................................. 5
References.......................................................................................................................6

2PROFESSIONAL READING AND WRITING SKILLS
1.0 Introduction and Background
Social medium is a very popular platform used by various organizations for
promotion and advertisements. There are various social media platforms like Facebook,
Twitter, Instagram and others through which the companies operate their specific
marketing strategies.
For the purpose of this report, Starbucks has been chosen as it is one of the
major companies that have gained significant amount of fan following through social
media platforms.
2.0 Social Media Marketing Strategy of Starbucks
2.1 Summary of Key Points
The key points to be considered are as follows.
Starbucks is one of the most popular coffee shop brands in the world.
Starbucks has a huge fan following in social media platforms due to
pinpoint strategies.
Starbucks’ marketing strategy is solely based on gathering attention of the
social media users through attractive media like pictures, videos and
others.
2.2 Social Media Platform 1: Facebook
Starbucks has a total fan following of more than 750,000 in Facebook. They have
a clear idea of the customers’ requirements and they post regular offers in Facebook
showcasing their most popular products (Tuten & Solomon, 2017). They also have
certain promotional discounts that the customers can gain just by following them in
Facebook.