Digital Marketing Audit and Plan for Jaguar Cars

Business Report

Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY ..................................................................................................................................1
The complete and detailed current digital marketing audit of the organisation .........................1
Digital marketing plan ....................................................................................................................4
Setting of SMART objectives......................................................................................................4
Setting of strategies......................................................................................................................5
SMART objectives of digital marketing plan..............................................................................5
Actions for implementation of plan.............................................................................................6
Control and evaluation ...............................................................................................................6
One legal constraint which may affect ONE digital Marketing activity within plan. ..............6
CONCLUSION ...............................................................................................................................7
REFERENCES................................................................................................................................7

INTRODUCTION
Digital marketing is the most common method to promote the product and services by
using various online channels like website, search engines, email, social media as well as mobile
app. By using these channels the marketers of the company is make effective marketing plan to
promote their product and services in order to get maximum profit and customer base. To define
digital marketing the selected company is Jaguar Cars which was established by William Lyons
and William Walmsley in 1933(Albab, and Munandar 2020). It was multinational car
manufacturing company which deals in Luxury cars and vehicles.
The report highlights assess and analyse the online marketplace and the impact of
dynamic digital environment on consumers and marketing activity. Further, it develop a
conceptual and analytical approach in the planning of digital marketing programmes to an
organisation and its markets.
MAIN BODY
The complete and detailed current digital marketing audit of the organisation
Digital marketing audit refers to the investigation report of all the efforts of marketers
related to the digital marketing. It is the report which consist all the strategies, practices, posts
and ads for the evaluation to provide a clear understanding about the company's current digital
gaps as well as loopholes exist which hinder the performance of company. The manager of
Jaguar Cars make a report investigating current opportunities using a digital approaches for the
marketing of their product (Beqiri, 2020). The manager of Jaguar Cars decided to conduct digital
audit to find out their digital marketing tactics and their performances gaps and to increase the
visibility of product on internet. The digital marketing audit in relevance to Jaguar Cars are as
follows-
Content marketing audit-In this audit, the manager start evaluating their current
inventory of landing pages and blog to know about the current content on the site of Jaguar Cars.
They learn about various aspects such as meta descriptions, title tags as well as tone of many
technical information related their existing content. They use rank-ability and searchability to
determine the needs of target audience. They analyse the current website content to find gaps for
making best strategy to fill the gap by updating content for the making people better understand
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