Business Research: A Case Study of Jaguar's HR Practices for Employee Engagement and Retention

This research project analyzes the HR practices of Jaguar for employee engagement and retention, including performance management, recruitment and selection, training and development, and compensation and rewards. The study also evaluates appropriate theories and frameworks for employee engagement and retention, and suggests recommendations for increasing organizational productivity and profitability.

RESEARCH PROJECT
1

Table of Contents
Table of Contents.............................................................................................................................2
INTRODUCTION...........................................................................................................................3
RESEARCH AIMS AND OBJECTIVES.......................................................................................3
METHODLOGY.............................................................................................................................7
RESEARCH AND FINDING.........................................................................................................9
RECOMMENDATION.................................................................................................................17
CONCLUSION..............................................................................................................................18
REFERENCES..............................................................................................................................19
2

INTRODUCTION
Business research is the process of getting detailed information in relation to all areas for the
purpose of maximizing sales as well as profitability. The study about a particular topic helps
organization to determine which types of products and practices are profitable for company and
employees. Talent management is related to identification of vacancy and recruit the skilled
candidate which can help to develop the organizational performance and productivity. The
business research can be done for everyone and every topic as it develops the understandings and
managing all functions appropriately (Mangusho, Murei, and Nelima, 2015). To conduct the
research programme qualitative and quantitative methods are used by investors which helps to
accomplish the goals. Planning is important for each organization as it helps to analysis what is
running in market and how to solve the problems. To understand about this Jaguar is being
selected that is luxury vehicle brand of Jaguar Land Rover. In this project researcher has decided
Aims and Objectives, questionnaires, and methodology that can help to complete task and
attaining positive outcomes.
RESEARCH AIMS AND OBJECTIVES
Aims:
“To analyse the practices of human resource management and its impact on employee
engagement and retention” A case study of Jaguar.
Objectives:
 To critically analyse the contemporary HR practices that could be use by Jaguar to run
their business.
 To evaluate appropriate theories/frameworks based on employee engagement and
retention in rapid changed economy.
 To state the HR practices, used by Jaguar to mediate relationship between employee
engagement and retention for the purpose of increasing organizational productivity and
profitability.
Research Questions
 What are the contemporary HR practices that could be use by Jaguar to run their
business?
3

 What are the appropriate theories/frameworks based on employee engagement and
retention in rapid changed economy?
 What are the HR practices, used by Jaguar to mediate relationship between employee
engagement and retention for the purpose of increasing organizational productivity and
profitability?
LITERATURE REVIEW
To critically analyse the contemporary HR practices that could be use by Jaguar to run their
business.
As per opinion of Mensah (2015), Employee retention and engagement is the critical
issue which facing by organizations while running their business. There are different
contemporary HR practices which can be use by Jaguar to run business by engaging staff such
as:
Performance management practice – This is the process of making sure employees that
activities of employees are completed for the purpose of meeting organizational goals. This is
important for each organization to understand the business goals and involve staff in each task. The
management of Jaguar should target and due dates are properly communicated to employees and
provide the appraisals for their good performance.
Recruitment and selection practice – To find out vacancy and select the right person
recruitment and selection is the main practices which is used by organization for the purpose of
developing their business. In relation to Jaguar identify the vacancy and select right candidates which
contributes in each function and mange task properly (About employee engagement. 2021).
Training and development practice – For managing changes and performing well
employees as well as employer focuses on training and development that means to improve their
learning abilities. This is important practice for employee engagement as it builds their confidence to
work properly. In relation to Jaguar, management should be follow training and development practice
by providing proper training programme that can help to improve the learning skills and bring the
changes in their products or services.
Compensation & Rewards – This practice is related to retaining employees at the
workplace for long period of time. According to this practice employer of each organization should
identify the problems and make efforts to compensate or provide rewards for their work. This should
be use by Jaguar by analysing employee’s performance and rewarding them which supports to attain
business goals.
4

To evaluate appropriate theories/frameworks based on employee engagement and retention in
rapid changed economy.
As per view point of Martin, (2015), Employee retention is the goal of industry that keeps
talented people and reduce turnover by creating positive working environment. This is important
for organization to understand what their staff wants and how they will be motivated by
managing and working properly. Employee engagement means to share the organizational goals
with employees and contribute is Company is the group of individuals who collected to share
their views and supports to complete the task. For organization it is important to have proper
understanding about how their staff could engage in activity and should be follow properly. This
is important for organization to identify the needs and wants of their employees then make
efforts to fill them by managing all functions and activities. Jaguar is the large size automobile
company that manufacture different model of cars with the help of their staff. For running
business employee involvement and retaining are the main aspects where management should be
adopting specific theory and model defined below:
Employee involvement and feedback framework – This is a structure or model which
used by organization for getting involve in their goals and getting work done collectively. In this
model management of Jaguar should decide goals and share with employees by allocating work
between them by analysing their skills that can help to getting the work done and managing the
higher performance.
Motivation theory – This is prior model of engagement and retaining of staff at the
workplace as it supports what to do and how well each task going to be performed. If employees
are not motivated, then it can be challenging situation for company to operate its business
regularly. In relation to Jaguar, human resource management should be use Maslow’s theory to
motivate their staff. This helps to provide physiological, safety, low and blessing, esteem and
self-actualization aspects which can help to satisfy and maintain the higher performance. This
also make feel important assets of organization that contributes to work properly.
Positive relationship theory – This theory is showing relation between employer and
employees that make feel good and supports to complete the goals. In relation to Jaguar, human
resource management is selecting talented people who understand goals and work collectively by
solving each other problems and maintaining higher performance (Rabbi, and et. al., 2015).
5

To state the HR practices, used by Jaguar to mediate relationship between employee
engagement and retention for the purpose of increasing organizational productivity and
profitability.
As per opinion of Amiri, and Safariolyaei (2017), HR practices is the policies and
legislation which formulated by human resource department of each organization in order to
influence and retain employees at the workplace. The management is having important role as it
finds vacancy and recruit the skilled or talented people who gets ready to work timely and
attaining higher business performance. The aim of organization is to retain the employees for
long period and accomplish business goals. For this, there are many HR practices such as reward
& recognition, motivation, recruitment & selection, and training & development are followed by
Jaguar company for keeping their staff. The benefits of HR practice are taken by selected
organization that are as defined:
Helps in engagement and development – HR practices such as recruitment and training
is important for business industry where all employees understand how work collective by
involving in each activity that develop the business performance. Jaguar is the large size
organization that manufacture different model of cars by involving staff in different activities or
functions that can help to develop the organizational productivity and profitability.
Creating favourable working conditions – The employer of industry should make sure
that working atmosphere is designed to satisfy basic needs of employees and encourage them to
work effectively. In relation to Jaguar, human resource management follows HRM practices that
can help to create the good working environment and encourages staff to work more.
Retaining employees – By compensation and rewards HRM practices it will be good
opportunity for chosen organization to influence and retaining the skilled staff. This is important
for each organization that employees should be properly motivated and strongly connected with
employer who make efforts to solve all problems for keeping staff. Jaguar is getting the benefits
of keeping people for longer period by providing rewards and facilities of compensation. This
can help to develop the organizational productivity and profitability.
Building organizational culture – In company number of people are working who
belongs to different culture and values that might be affects organisational performance and
profitability. By managing good performance and strong relationship with employer Jaguar
creates good working environment or culture that can be acceptable for all and supports to
6

develop the business performance by managing each function and task. This can help to make
feel good and attractive while working and completing activities (Singh, and Sharma, 2015).
Attaining business goals and increasing profitability – Talent management strategies
and HRM practices are useful for corporation as management accept challenges at the workplace
which encourages to work well. With the help of different practices as mentioned above, Jaguar
meets its organizational goals and objectives effectively.
From the above it can be explained that Jaguar is following all HRM practices such as
recruitment and selection, training & development, and performance management that all are
beneficial for organisation. This helps to increase the organizational productivity, build good
working culture, and keeping the employees at the workplace by completing task properly.
METHODLOGY
Research Methodology is the specific procedure and activity which is used by researcher
to conduct research for a specific topic and manage the higher performance. This is important for
researcher to conduct analysis and gather the information on a specific topic. The current project
is about employee engagement and retention that used to influence employees and getting the
work done properly. The different methodology in relation to HRM practices are defined below:
Research philosophy – This is important prior methodology which is related to
principles of study, values and culture that are followed by researcher to support their study. This
involves positivism and interpretivism philosophy that can help to managing all functions
properly. Positivism is used to assuming subject knowledge is independent and variable that
support current study. In interpretivism it focuses that how individual observes and understand
reality (Vaiman, and Collings, 2015).
Justification – In relation to HRM practices which used by Jaguar, positivism
philosophy will be use by researcher that can help to collect the various information about talent
management and complete the project timely.
Research approach – This means appropriate methodology uses to suggest the other
researcher regarding one topic and managing all activities. In other words, research approach is
the specific plan and procedure is used by researcher to complete the task and developing
knowledge in particular field. The current report is about talent management that is used to
engaging and retaining top talent at the workplace. This involves deductive, inductive, and
abductive approach that can help to managing all information and complete the project.
7

Justification - In relation to HRM practices and its benefits deductive approach is being
used by researcher that is based on theory, hypothesis, observation test and confirmation/
rejection that supports to develop the good understandings.
Research strategy – Strategy is the kind of planning and activity that introduces main
components of research project by focusing on perspective, design and the research methods that
are uses to developing understanding and attaining higher performance. The strategies are action
research, interviews, case study, interviews and systematic literature review that are used to for
different purpose.
Justification – In relation to current project about HRM practices case study will be use
by researcher that will help to develop the knowledge and activities regarding talent
management. This also bring new ideas and thoughts while operating business functions and
accomplish goals (Dahshan, Keshk, and Dorgham, 2018).
Choices of Methods – This can be explained as important methodological choice where
researcher make distinction between quantitative and qualitative data. This is important for
researcher to analysis the all functions and task which is needed to complete on time.
Justification – In relation to current research about HRM practices that used by Jaguar
followed quantitative data or methodology that can help to managing good activities and
performance at the workplace. The person who is conducting research is require to have good
knowledge and skills which supports how a particular task will be done and ways to developing
the thoughts.
Time horizon – This methodology of research is related to specific time period that is
important to complete the research and managing good performance. This is based on
longitudinal and cross sectional time aspects which states in what time period research would be
done effectively (Deery, and Jago, 2015).
Justification – HRM practices are useful for each organization as it supports to identify
vacant position and recruit the skilled people who gets ready to work and managing each
function. This also helps to develop the understandings and attaining higher performance.
Data collection and analysis – This is an important aspect of research onion, which aids
the study in right manner via accumulation of significant information in right manner. This
section of investigation is relay over two aspects i.e. primary and secondary source of data
collection. Therefore, primary investigation is mainly executed via the support of survey,
8

questionnaire, interview, focus group, case study analysis and so on, thus primary study is
effective in gathering specific data which are only connected to the specified subject and never
being accumulated before. Secondary tools include applying the already available information,
here information accumulation is based over secondary sources like books, journals, articles and
so on.
Justification – In the case of this present investigation work, based on the aspect of
determining the impact of sustainable marketing for the promotion of products both primary and
secondary sources of data collection are applied by the researcher as the two sources are
effective in executing the study in right manner. However, primary study is executing with the
support of conducting survey with the help of executing questionnaire which cover the aim and
objectives of the research. On the other hand, secondary investigation is effective in conducting
literature review to support theoretical framework in effective manner.
Sampling: It is procedure of selecting right sample from the larger population with the aim
of acquiring reliable and valid information directly from the population. Basically, it is classified
into two methods such as probabilistic and non-probabilistic sampling technique.
Justification - As per current study, researcher will select probabilistic sampling technique
in which sample size will select as per random basis and also provide equal chances to be
selected. By using this method, investigator select 40 respondents as a sample size who are the
employee of specified business organization.
RESEARCH AND FINDING
Questionnaire
Q1) Are you aware about the concept of employee engagement and retention in an
organization?
a) Yes
b) No
Q2) Does employee engagement and retention helps in improving employee efficiency at
working area?
a) Yes
b) No
9

Q3) What are the benefits Jaguar gained by managing their talent at workplace?
a) Retain top talent
b) Improve employee experience
c) Reduce employee turnover
d) Increase employee and manager engagement
Q4) What are the different practices Jaguar used to manage their staff members?
a) Recruitment and selection right people
b) Organise training and development
c) Focuses on performance management
Q5) Does managing talent assist Jaguar in reducing its employee turnover?
a) Yes
b) No
Q6) According to you, what are the different problems Jaguar faced due to improper talent
management?
a) Increase employee turnover
b) Ineffective leadership
c) Challenging working environment
Q7) Does implementing proper HRM practices is important for Jaguar to attain
competitive edge.
a) Yes
b) No
Q8) Suggest alternative area company needs to determine in managing their talent at
workplace.
Analysis or interpretation
Q1) Are you aware about the concept of employee engagement and
retention in an organization?
Frequency
a) Yes 39
b) No 1
10

Interpretation – For each organization talent management is important as it is used to
identification of vacant position and fill it properly. To run and managing higher productivity
there is need to have good knowledge of employees needs and supports to fill them properly.
While doing current research 50 candidates are selected to whom questions are asked and
supported to bring changes. 39 out of 40 candidates are aware from the concept of employee
engagement and retention and they follow to operate each task. Oppositely 1 candidates said
not aware regarding talent management and employee engagement activities (Kaliannan,
Abraham, and Ponnusamy, 2016).
Q2) Does employee engagement and retention helps in improving
employee efficiency at working area?
Frequency
a) Yes 35
b) No 5
11

Interpretation – Employee engagement is the activity of involving staff members in
their business activities and getting work done properly. Retention is the power of keeping staff
for long period at the workplace that can help to managing good performance. The another
question asked to the candidates about organizational productivity and profitability by applying
engagement and retention. 35 out of 40 employees said yes it can help to increase the
organizational performance by retaining staff and motivation another 5 refused to this statement
that means need to think more and good.
Q3) What are the benefits Jaguar gained by managing their employees
at workplace?
Frequency
a) Retain top talent 11
b) Improve employee experience 8
c) Reduce employee turnover 12
d) Increase employee and manager engagement 9
12

Interpretation – Jaguar is the larger size automobile company that manufactures
different design of cars for their customers which can help to develop the organizational
performance. Employees involvement and retention is the main aspects of their business which is
used to bring the changes and completing the organizational goals. As per 11 candidates Jaguar
is retaining top skilled people to fill vacant position, as per 8 it improves employee experience in
relation to working, as per 12 employees Jaguar become able to reducing employee’s turnover,
and remaining 9 staff says it increase employee and manager engagement who contributes in
each organizational activity and supports to develop the business productivity (Deery, and Jago,
2015).
Q4) What are the different practices Jaguar used to manage their
staff members?
Frequency
a) Recruitment and selection right people 12
b) Organise training and development 14
c) Focuses on performance management 14
13

Interpretation – In business environment there are different types of HRM practices
which applied by organization for the purpose of developing their business activities and
performance. The management is playing important role as it conducts analysis and comes to
know how their staff can retain their employees for long period. As per 14 staff training and
development is the main HRM practice which is using by Jaguar to increase learning and
accepting the challenges at the workplace that helps to develop the organizational productivity.
As per 14 employees, performance management is the important aspects or practice which uses
by organisation to improve the business productivity by analysing staff performance and
providing them various benefits to operate a business regularly. The remaining 12 employees
said chosen organization followed recruitment and selection practice which is most important to
fill the vacant position by analysing their position and filling it properly with the help of skilled
employees that can help to accomplish the business goals.
Q5) Does managing talent and involvement assist Jaguar in reducing
its employee turnover?
Frequency
a) Yes 30
b) No 10
14

Interpretation – The meaning of employee turnover is the measurement of number of
employees who leave business industry during a specified period. This directly affects the
business functions and profitability negatively. This is important for business industry to
motivate their staff by compensating rewarding, and other benefits that can help to make feel
them good and they work properly. As per 30 number of employee’s talent management and
retaining strategies Jaguar is reducing the employee turnover by following talent management
and providing training. Rest of 10 employees are not to favour regarding employee engagement
is enough to reducing staff turnover (van den Broek, Boselie, and Paauwe, 2018).
Q6) According to you, what are the different problems Jaguar faced
due to improper talent management?
Frequency
a) Increase employee turnover 20
b) Ineffective leadership 12
c) Challenging working environment 8
15

Interpretation – Now a day’s environment is changing where it become important to run
along with it and support to operate a business regularly. The management of each organization
is playing important role as it conducts analysis and know how to accomplish business goals
with employees. Jaguar is multinational company that design the different model of cars for their
customers and make efforts to reach on targets. As per 20 number of employees Jaguar is large
size organization that faced problems of increasing employee turnover, according to 12 staff,
ineffective leadership problem also faced, and remaining 8 staff says organization is facing the
issue of challenging working environment that affected the organizational productivity and
profitability negatively.
Q7) Does implementing proper HRM practices is important for
Jaguar to attain competitive edge.
Frequency
a) Yes 37
b) No 3
16

Interpretation – From the above finding and analysis it can be interpreted that according
to 37 number of staff HRM practices are most important for Jaguar organization as it helps to
attain the competitive advantages by recruiting, training & development, and performance
management and other practices which are used to providing better quality of products and
attaining the competitive advantages. Oppositely remaining 3 employees refused to this
statement (Aibieyi, and Henry, 2015).
RECOMMENDATION
Recommendation
A proper talent management framework provides a company with leverage to increase its
source to value creation. Whether the company is complex or dynamic, individuals involved in
boards or the financial market always expect more from the market. Therefore, here are some of
the recommendations that the company can follow for operating their business in a smooth
manner.
The Jaguar should look at the expectations of their employees because with the change in
course of time it is changing at a constant speed. More precisely company should be concern
about providing a space to workers so that they can maintain a proper work-life balance (Amiri,
and Safariolyaei, 2017).
The Jaguar should have a proper lookout for their needs (what they are looking for) so that,
potential candidates can be selected from the masses.
17

CONCLUSION
From the report it can be concluded that talent management is the important process of
engaging and retaining employees at the workplace. The superior of organization should have
enough knowledge who use different types of HRM practices to develop the organizational
productivity and profitability. Research methodology such as positivism and questionnaires are
used by researcher that can help to collect information and apply in their project. Primary data
collection technique is being used by researcher in order to developing knowledge about HRM
practices and way of uses which develop the business productivity.
18

REFERENCES
Books and Journal
Mangusho, Y. S., Murei, R. K. and Nelima, E., 2015. Evaluation of talent management on
employees performance in beverage industry: A case of delmonte Kenya Limited.
International Journal of Humanities and Social Science, 5(8), pp.191-199.
Rabbi, F. and et. al., 2015. Talent management as a source of competitive advantage. Journal of
Asian business strategy, 5(9), p.208.
Mensah, J. K., 2015. A “coalesced framework” of talent management and employee
performance. International Journal of Productivity and Performance Management.
Vaiman, V. and Collings, D. G., 2015. Global talent management. The Routledge companion to
international human resource management, pp.210-225.
Dahshan, M., Keshk, L. and Dorgham, L. S., 2018. Talent management and its effect on
organization performance among nurses at shebin el-kom hospitals. International Journal
of Nursing, 5(2), pp.108-123.
Singh, A. and Sharma, J., 2015. Strategies for talent management: A study of select
organizations in the UAE. International Journal of Organizational Analysis.
Amiri, M. and Safariolyaei, N., 2017. Talent Management among IT employees. International
Journal in Management & Social Science, 5(4), pp.86-89.
Deery, M. and Jago, L., 2015. Revisiting talent management, work-life balance and retention
strategies. International Journal of Contemporary Hospitality Management.
Kaliannan, M., Abraham, M. and Ponnusamy, V., 2016. Effective talent management in
Malaysian SMES: A proposed framework. The Journal of Developing Areas, 50(5),
pp.393-401.
Martin, A., 2015. Talent management: Preparing a “Ready” agile workforce. International
Journal of Pediatrics and Adolescent Medicine, 2(3-4), pp.112-116.
van den Broek, J., Boselie, P. and Paauwe, J., 2018. Cooperative innovation through a talent
management pool: A qualitative study on coopetition in healthcare. European
Management Journal, 36(1), pp.135-144.
Aibieyi, S. and Henry, O. I., 2015. Talent management and employees retention in Nigerian
universities. NG-Journal of Social Development, 417(3868), pp.1-9.
Online
19

About employee engagement. 2021. Available through:
https://www.researchgate.net/publication/330139773_Employee_Engagement_A_Literat
ure_Review
20