Leadership Style of Jeff Bezos in Amazon: Analysis and Impact on Motivation Levels of Workers

Running head: MANAGEMENT AND ORGANIZATION
MANAGEMENT AND ORGANIZATION
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1MANAGEMENT AND ORGANIZATION
Executive Summary
The report is based on the analysis of the case study which is related to the leadership style
that is followed by Jeff Bezos in Amazon. The ways by which this leadership has been able to
provide Amazon with a position in the online retail industry has been analysed in the report.
On the other hand, the effects of his behaviour on the employees is also a major part of the
discussion. The levels of motivation provided by the leader to employees in the factories and
warehouses has been analysed in the report with the help of the case study. The main aim of
the report is to analyse the positive and negative sides of the leadership of Bezos.

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Table of Contents
Introduction....................................................................................................................3
Leadership style and leadership theory identified in behaviour of Jeff Bezos..............3
Impact of the leadership style on motivation levels of workers:...................................5
Theories of motivation...............................................................................................6
Ways by which Bezos demonstrates elements of ethical or non-ethical leadership......7
Conclusion......................................................................................................................8
References and bibliography..........................................................................................9

3MANAGEMENT AND ORGANIZATION
Introduction
The case study is based on the analysis of Jeff Bezos who is the CEO of Amazon
which is a multinational technology based ecommerce organization. The organization has
been able to develop its position in the ecommerce based industry with the help of the unique
leadership based qualities that have been depicted by Jeff Bezos. The leader has developed a
culture within the organization which has been helpful in its operations in the technology
industry. Most important part of the leadership style that is followed by Amazon is based on
levels of satisfaction that is provided to the customers. The unconventional leadership style of
Jeff Bezos can be considered to be one of the most important reasons behind the success that
has been experienced by Bezos in the industry.
The analysis will thereby be based on three major aspects of the provided case study
which include, the effect of the leadership style of Bezos on the employees and their levels of
motivation. The ethical base of leadership style that has been implemented by Bezos is
considered to be a major part of the analysis.
Leadership style and leadership theory identified in behaviour of Jeff Bezos
The leadership style that has been followed by Jeff Bezos in the technology based
industry can be termed as quite unique in nature. The style of leadership can be considered to
be a mix of transactional and transformational style. Most important part of the leadership-
based style which has been implemented by Jeff Bezos is based on the importance which is
provided to the customers. The leader mainly follows the customer first based policy in order
to offer the best levels of services to them and further increase the revenues in an effective
manner.
Transactional leadership style can be defined as the work process of the leaders
which is based on the focus on proper establishment of the clear command-based chain (Long