Marketing Executive Job Description

This article provides a detailed job description for a Marketing Executive, including their key responsibilities, required skills, qualifications, and working life. It also highlights the importance of digital marketing in this role.

Running head: JOB DESCRIPTION FOR MARKETING EXECUTIVE 1
Job Description for Marketing Executive
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Job Description for Marketing Executive
Marketing executives help in overseeing campaigns to assist in promoting products and services.
Marketing executive has many responsibilities which include analytical, creative, commercial,
digital and administrative roles (Lee & Scott, 2015). Executives usually collaborate with other
employees in other departments such as production, advertising, market research, sales, and
distribution.
Key Responsibilities
Marketing executives have the responsibility of overseeing different aspects of marketing
campaigns all through the lifespan of an idea, service or product (Feng, Morgan & Rego, 2015).
Thus, they are likely to have many responsibilities early and as such are expected to manage
their duties and time themselves. The following are the key responsibilities of a marketing
executive:
 Develop strategies of marketing campaigns
 Conduct research with an aim of defining and characterizing the audiences
 Oversee promotional activities
 Compile and distribute statistical and financial information
 Maintain websites
 Organize events and exhibition of products
 Keep database up to date and utilize the system of customer relationship management
 Be in charge of internal marketing and culture of an organization
 Monitor performance
 Manage social media campaigns

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 Develop strategic relationships with major players in the industry, vendors, and agencies
 Prepare marketing budget either on an annual or quarterly basis and help with the
allocation of funds
 Approve materials used for marketing including case studies, banners, and other
marketing materials
 Examine consumer behavior and accordingly adjust the campaigns
Key skills
 Adaptability
 Networking skills
 Teamwork skills
 Interpersonal communication skills
 Awareness of commercial trends
 Numerical literacy
 Attention to details
 Organizational and planning skills
 IT skills
Requirements
 Demonstrate marketing experience with a learning attitude
 Demonstrate the ability to identify the target audience and to devise and lead market
campaigns that motivate, educate and engage the audiences.
 Understanding of tools of website analytics such as WebTrends, and Netinsight
 Ability to set up and optimize Google Adwords Campaigns

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 Ability to work comfortably work with numbers, numerical literacy and high
understanding of metrics
 Knowledge of the latest trends and online marketing best practices
Qualifications
 Bachelor's business related field for example marketing, business management or
statistics.
Digital Marketing
The role encompasses a great deal of online and digital marketing since employers own social
media accounts and websites. Thus, executives should look at the analytics and formulate
appropriate action in producing media content and managing program advertising and pay per
click (George, 2015). It is, therefore, important for executives to know about online and digital
marketing.
Working life, salaries and promotions
There are excellent promotion opportunities for marketing executives. For example, promotions
into senior positions like marketing director, marketing manager. Further, executives can also
rise to specialized roles such as content manager. Marketing executives can work for a standard
of four to nine hours a day even though they may also be expected to extend their normal
working hours when working on larger projects or when attending special events. Starting
salaries for marketing executives can range from 16000 dollars to 20,000 dollars (Moorman &
Day, 2016). Starting salaries for senior executives can range from 30,000 dollars to 40,500
dollars. Employers from private sector have higher offers compared to those from the public
sector.

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References
Feng, H., Morgan, N. A., & Rego, L. L. (2015). Marketing department power and firm
performance. Journal of Marketing, 79(5), 1-20.
George, W. R. (2015). Internal marketing for retailers: The junior executive employee.
In Proceedings of the 1984 Academy of Marketing Science (AMS) Annual
Conference (pp. 322-325). Springer, Cham.
Lee, H. W., & Scott, C. J. (2015). Marketing or sales: the executive decision. Journal of
Business Strategy, 36(5), 43-49.
Moorman, C., & Day, G. S. (2016). Organizing for marketing excellence. Journal of
Marketing, 80(6), 6-35.

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