Tesco's Social Media Strategy

This assignment focuses on evaluating Tesco's utilization of social media. It presents survey data on consumer perceptions regarding Tesco's social media presence. Respondents were asked about the extent to which social media helps Tesco attract new customers, build a positive reputation, manage negative views, foster relationships with consumers, raise awareness about products and services, and gain insights into consumer behavior. Analyzing this data allows for an assessment of Tesco's social media strategy effectiveness.

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Appendix
Q 1: How far the social media can bring positive impact to the consumer behavior?
Options Participants Respondent
s
Percentage
Strongly agree 20 15 75%
Agree
Neutral
Disagree
Strongly Disagree
Q 2: Can the social media will able to play a great role in future generation for TESCO?
Options Participant
s
Respondents Percentage
Yes
Maybe
No
Q 3: Can the use of social media help in growth of the market for TESCO?
Options Participant
s
Respondents Percentage
Yes
4

Maybe
No
Q 4: How far TESCO can use social media to attract more new consumers?
Options Participants Respondent
s
Percentage
Strongly agree 20 10 50%
Agree
Neutral
Disagree
Strongly Disagree
Q 5: How far can social media can able to bring positive reputation to the company
TESCO?
Options Participants Respondent
s
Percentage
In huge extent
In medium extent
In very small extent
Q 6: How far can negative view of the consumer in social media will able to affect the
reputation of company TESCO?
5

Options Participant
s
Respondents Percentage
Yes
Maybe
No
Q 7: How far TESCO can able to gain strong relationship with consumer using social
media?
Options Participants Respondent
s
Percentage
In satisfactory level
Neutral
In non satisfactory
level
Q 8: Can use of social media will able to bring more awareness of the services and
products of TESCO to the consumers?
Options Participant
s
Respondents Percentage
Yes
Maybe
No
6

Q 9: Can social media will able to act as a perfect platform to check the behavior of the
consumer against the company TESCO?
Options Participant
s
Respondents Percentage
Yes
Maybe
No
7