Opening a New Gym: Keep Active Fitness Gym

Keep Active Fitness Gym

Table of Contents
INTRODUCTION.........................................................................................................................3
MAIN BODY..................................................................................................................................3
Pre-plan........................................................................................................................................3
Plan: Execution............................................................................................................................4
Application of Appropriate Marketing, Finance, Strategy and Human Resource Management
Tools.............................................................................................................................................6
Examination of Growth Strategies...............................................................................................8
Report Presentation......................................................................................................................9
CONCLUSION............................................................................................................................11
REFERENCES............................................................................................................................12

INTRODUCTION
Today, a lot of people are considering to start their own business which can be beneficial
as the business can make profits ad generate revenue. The business idea chosen for this report is
opening a new gym named “Keep Active Fitness Gym”. The gym will target customers of all age
groups and also provide extensive training in order to keep them fit and healthy. The report
comprises of a pre-plan that explains and justifies the same (Chan and Li, 2017). The execution
of the idea is explained with the help of different theoretical and conceptual elements. Different
Marketing, Finance, Strategy as well as Human Resource Management tools, techniques and
models are also applied to the start-up business idea. Lastly, different strategies of growth are
also explained that will ensure that the business is growing as well as profitable.
MAIN BODY
Pre-plan
The business idea that is selected for this report is that of opening a new gym with the
name “Keep Active Fitness Gym”, which will be based on Virtual Reality. The gym will target
people of all age groups and will ensure that a seamless experience is provided to them. The gym
will consist of the equipment that will run on the latest technology. It will be located in an area
where there are a lot of people instead of a place where there is no human movement. The
workforce or the staff will comprise of highly skilled and trained gym trainers and professionals
who will guide the customers in their exercises. Other staff including the receptionist as well as a
nutritionist will also be needed to help the customers sign-up for their membership at the gym.
The gym will require a marketing plan in order to generate awareness about the same
among people (Deligianni and et. al., 2016). For this, the gym will make use of different
strategies like digital marketing, local advertising etc. The services that will be provided at the
gym will be customer friendly like yoga, low-impact aerobics, intense cardiac workouts etc. All
the equipment that will be installed in the gym, will be based on the safety and security
standards. The different risks will be assessed and analyzed so that there is no problem in the
future. The gym going experience of the customers will be made more entertaining by
incorporating various techniques. There will be various promotions that will be carried out like
the customers will be offered with loyalty cards and other kinds of discounts.

The gym will be open and function for six a week during which various activities will be
allocated to the different days. Yoga classes will be held every morning and evening whereas
aerobic and Zumba dance sessions will be held thrice in a week. In order to be successful and
attract more competitors as compared to the competitors, they design of the gym will be made
creative and attractive by using various colors and other attractive things. The cleanliness of the
gym as well as the equipment will be maintained at all times. Any kind of damage will be
repaired at the earliest so that the customers do not face any problem (What Qualities Make a
Gym Great?, 2020). The gym will only hire professionals including yoga, boxing and
weightlifting professionals. They will be certified and specialized in their fields. The funding for
the gym will be acquired from various sources like bank loans, friends and family, angel
investors etc.
Also, the staff will be available at all times and will walk around to offer help in case
anyone needs help with the equipment. Also, the gym will have a functional training area,
personal training, steam and sauna rooms as well as a corner for healthy shakes and snacks.
There will also be a women’s only studio, with highly trained and skilled female professionals
who will provide training to the female customers (DiVito and Bohnsack, 2017). This idea will
attract lot of women as many times they feel uncomfortable and shy since there are many people
in the gym. Also, since this is a new start-up gym, a women’s only corner will help the
customers to get comfortable and familiarize themselves regarding what the gym is all about.
This way, they will be able to work-out confidently as well as attain their personal goals.
Plan: Execution
Application of Theoretical and Conceptual Elements
The application of various theoretical as well as conceptual elements in context to Keep
Active Fitness Gym are explained below –
Four Stage Model
Concept Generation: The concept chosen for this report is that of opening a new gym
that will be based on the idea of virtual reality. The gym will provide various facilities to the
customers including personal training, steam and sauna rooms, women’s only gym etc. Certified