Start-up Business Plan for Pump Zone Gym with Cafe

Individual Report

Table of Contents
INTRODUCTION...........................................................................................................................2
TASKS............................................................................................................................................2
1. Start-up business ....................................................................................................................2
2. Ways to make business functional..........................................................................................3
3.Type of business.......................................................................................................................3
4.Internal and external information for the purpose of planning, decision making and control
of resources.................................................................................................................................4
5.Business Models and theories such as PESTLE and Porter's Five forces to analyse the key
factors..........................................................................................................................................5
Porter's Five forces......................................................................................................................6
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................8
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INTRODUCTION
Start-up is the setup of new venture which can be established by one or more group of
people with a unique idea for the sales of products or services in the market. The main goal is to
bring new ideas with the innovations. The report will demonstrate the type of business and
further elaborate about the internal and external factors which are required for planning,
decision-making and the control purpose in the future. Under this report, different business
models are used to analyse the main factors which affect the business decisions. A new business
set up will be a gym with cafe in the name of Pump Zone.
TASKS
1. Start-up business
The start-up business idea which is used for the business is the idea of opening a gym with cafe.
As the fitness industry has developed in recent years as the people are getting aware about their
health, fitness and issues like obesity. Nowadays, young people are taking initiative for their
well-being and ready to pay the prices for the improvement of their health. The services which
will be offered at the gym will be personal training, steam rooms, massage, classes of yoga,
pilates,aerobic classes, spa, physiotherapy and many others. Our gym will provide variety of
classes with different level of intensity on the basis of intensity. Diet chart will also be provided
along with the first meal of the day. There will be a medical department of the gym in case any
client faces any health issue during the gym then they will be provided physical therapy and
various medical services to help the clients to manage and recover. A special department will
also be made for the mental health of the customers by providing them therapy that can be done
by online, phone, video conferencing or in person. The cafe of the gym area will be a social
atmosphere, soft seating and music which brings the people back to the same gym due to its
services. The menu will be full of healthy food options which are prepared fresh with organic
food. Amenities will be must to attract the people by music videos, TV, shows, news or market
updates. The market research is also required for the new setup idea to find out the key areas and
behaviour of the customers. Moreover, the best staff is required to train the people with the
proper training and with latest fitness technology (Barrow, Barrow and Brown, 2018)
.
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