Business-to-business branding via social media: pros and cons

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Added on 2022/10/14

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AI Summary

This article discusses the pros and cons of using social media for business-to-business branding. It explores how Kemin Industries uses social media to maintain business relationships and build brand awareness. The article also highlights the challenges of using social media for B2B branding, such as security threats and misinterpretation of messages.

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Business-to-business branding via social media: pros and cons

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