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Key Roles and Responsibilities of Marketing Function

   

Added on  2020-10-22

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Marketing
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MARKETING ESSENTIALS
Key Roles and Responsibilities of Marketing Function_1

Table of ContentsINTRODUCTION...........................................................................................................................3LO1..................................................................................................................................................3P1 Key roles and responsibilities of the marketing function......................................................3P2 Roles and responsibilities of marketing relate to wider organization context.......................4LO2..................................................................................................................................................6P3 Ways in which different organizations apply marketing mix to marketing planning processto achieve business objective.....................................................................................................6LO3..................................................................................................................................................9P4 Basic Marketing Plan For An Organization like Hilton........................................................9CONCLUSION..............................................................................................................................11REFERENCES..............................................................................................................................12
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INTRODUCTIONMarketing is not only management functions but also a philosophy that drives asuccessful business. Marketing is also delivering service or goods, promoting, creating productsor services for business as well as customers. So basically we can say that it is instructions,activity, or process of communicating, creating, exchanging offers,delivering values tocustomers. In this report we will explain roles of marketing and their responsibilities with respectto wider organization context and how they interrelate with other functional units of anorganization, comparison between two organizations (Hotel Hilton and Hotel Marriott) will bedone using marketing mix(7 P's) for achieving overall business objective at last we will producea coherent evidence based marketing plan for an organization like hotel Hilton. Hotel Hilton is aglobal brand which provides resort and hotel services which was originally founded by ConradHilton. Today Hotel Hilton has more than 600 hotels all around the world with presence in above85 countries across 6 continents.LO1P1 Key roles and responsibilities of the marketing function.Marketing it is the department which helps the hotel to promotes their business in themarket. Marketing plays an important role in the business organisation growth anddevelopment(Davis, 2017). There are many different types of the roles and responsibilities arethere of marketing functions:-Marketing Research:- It is a process in which the manager of the hotel gathering theinformation from the market by pointing the customer and find the customer need andwant actually they required. While collecting the information and finding about the needof the customer the organisation can apply that thing in their business due which theorganisation get helps to increase in their business profitability . Product and service management:-this is the role in which hotel sets their goals andprices for managing product or the service effectively(Pooler,2018). During collectingthe information from the market the organisation gets the knowledge about the customerwant and needs. The Hilton hotel tries to provide the product and service accordingrequirement of the customer needs from which the organisation to keep update theirproduct and services.
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Promotions :- It is the in the role in which the hotels promotes their product in front ofthe people by doing advertisement they brings their product in front of the customer andtried to attract them. The promotion of the product of the company can be done by the allsocial sites also. Sales support :- due to this role the hotel it helps in the cooperation between the salesand the marketing. The organisation can improves the sales performance and increase intheir business growth . After the producing of the product the marketing departmentprovides the high quality advertisement to promote the product in the market. The salesexecutive attract to the customer while offering serval types of the scheme and promotetheir product. Strategy formulation:- This is another role of marketing, it aids in formulation of rightstrategy. strategy would be decide by the top level of the market management. Thestrategy of the Hilton hotel would helps in increasing the level of the share in the marketfor enter in the new market in the wider from the company have to make good strategy .Communicator:- Hilton hotel marketing department creates a communication to promotestheir product and service in front of the customer. Depending on their available budgetthis department may looking after the responsibilities of the develop email, advertisementand so on.Product development :- this role of the Hilton hotel helps in to get the knowledge aboutthe product . The marketing department works as the internal and the external. Thisfunction helps the organisation to product develop team as to develop a new product orthe hotels can make the changes in the existing product(Lister, 2017.). All after when theorganisation develop product then they decide and makes a plan about launch product inthe market and set the prices .P2 Roles and responsibilities of marketing relate to wider organization context.Roles and responsibilities of marketing will be explained through hospitality organizationcontext. Hotel marketing managers are responsible for increasing the revenue of the hotel bymany programs such as increasing occupancy and make profit using leisure facilities,accommodation and meetings etc. Many persons like marketing manager, distributors andpromoters are responsible for promotion activities for meeting customers all needs, work closely
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