Key Roles & Responsibilities of Marketing Function

MARKETING ESSENTIALS

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
P1 Key roles and responsibilities of marketing function ...........................................................1
P2 Roles and Responsibilities of marketing in context to company ..........................................4
TASK 2............................................................................................................................................6
P3 Compare different ways in which company apply marketing mix........................................6
TASK 3 ...........................................................................................................................................9
P4 Produce and determine marketing plan .................................................................................9
CONCLUSION..............................................................................................................................11
REFERENCES..............................................................................................................................12

INTRODUCTION
Marketing is a process in which a business organisation produce goods and services
according to the needs and preferences of customers and then sell in market place. In this,
company creates valuable things for its buyers which can satisfy their needs and wants.
McDonald's is a types of restaurants (Dibb and Simkin, 2013). It is a big brand of hamburger and
fast food restaurant. This business firm provides cheeseburgers, chicken products, French fries,
sift drinks, desserts, etc. This company has many outlets in different cities and countries.
According to changing in tastes and preferences of customers, it expand its menu and add some
extra dishes like smoothies, salads, fruit, wraps etc. This company is a second largest public
company. In this above report mentioned about the key roles ans responsibilities of the
marketing functions. The responsibilities and roles of marketing are relate to wider in relation to
company's. This business organisation uses various ways that are apply to marketing mix
strategy to the process of marketing planning to accomplishing the objectives of business firm.
For introducing any new products or services, this company makes and then evaluate a
marketing plan which are helpful in producing a new goods or services according to customers.
TASK 1
P1 Key roles and responsibilities of marketing function
Marketing is related to buying and selling of goods and services. A business firm
prepares products and services on the basis of customer's demand and sell them at reasonable
price. In McDonald's business firm, there are many departments or functions works and their
roles and responsibilities are different from each other. There are 7 marketing functions which
help in carrying out marketing:
Marketing Information Management (MIS)- It is a approach in which study about the
needs of company's management at each and every level such as to, middle and lower level. The
main aim of this Marketing Information Management is to design,implement the policies,
process and procedures that gives report in exact and in detailed manner on proper time. In this
system, McDonald's can collect data and information with the helps of computer from outside
and from inside the boundaries of this business firm (Lamb, Hair and McDaniel, 2011). The
MIS deals with the computer based system or a software and it provides with tools to arrange,
determine to treat, lead all the departments of an organisation. In this system, the information of
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