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The Roles and Responsibilities of the Marketing Function

   

Added on  2020-06-04

8 Pages2658 Words166 Views
Marketing Essentials

Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1P1 Roles and responsibilities of the marketing function........................................................1P2 Roles and responsibilities of marketing relate to wider organisational context...............3M1 Roles and responsibilities of marketing in regards to marketing environment..............5M2 Importance of interrelationships between marketing and other functional units.............5D1 Key elements of marketing function and how they interrelate with other functional units..5CONCLUSION................................................................................................................................5REFERENCES................................................................................................................................6

INTRODUCTIONMarketing is a procedure by which services and also products move from the seller tobuyer at reasonable cost. It consists of 4 main components i.e. product, price, place andpromotion. In the marketing involves selling, purchasing, advertisement and also delivering ofgoods and services to people (Blacher-Wilson, Mense and Richardson, 2011). The McDonald's isfast food and also hamburger food chain in America. It has many restaurants in all over the worldand it also provides some food items such as chicken products, French fries, desserts, soft drinks,cheese burgers, ham burgers etc. In this present business report mentions about the various rolesof marketing and they all are interrelated with each other functions in an organisation. Variousroles and responsibilities of marketing related to wider organisation are discusses in the report. Inthis present business report also mentions about comparison of many different ways under whicha company use many elements of marketing mix.TASK 1P1 Roles and responsibilities of the marketing functionMarketing refers to a process where customers and sellers meet together for exchange ofthings in return of money. It is helpful in promoting and also selling of goods and services andconducting the market research. A business organisation uses marketing for the purpose ofdevelop, keeping and also satisfying the needs and wants of consumers. The McDonald'sproduces many food items which can fulfil the needs of people. In this business organisation,there are various departments and all are work for achieving the common goals and objectives ofbusiness. In this, 7 main function of McDonald's and their roles and responsibilities are givenbelow as above:Marketing Information System (MIS)- It means a processing of an information bywhich some intelligent devices and also computers are control and manage some managerialdecisions in company (Clow and James, 2013). It is a software based system and it also helps amanager to provide the different tools for managing and also evaluating the efficiency andeffectiveness of departments. With the help of Marketing Information System, McDonald's cangather information and data within the organisation or from outside of company. It is aneffective and a workable tool to evaluate and leading all departments of company. The MIS is aframework which McDonald's use for collecting data, organise, distribute and also the marketing1

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