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KFC Online Delivery Analysis: Impact of Information Technology on Management

   

Added on  2023-06-05

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KFC ONLINE DELIVERY ANALYSIS 1
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KFC ONLINE DELIVERY ANALYSIS 2
Executive Summary
KFC which stands for Kentucky Fried Chicken is a restaurant which offers fast moving
food mainly specializing in offering fried chicken. The owner and the founder of the company
Colonel Harland Sanders began the company with one restaurant where he was selling fried
chicken. KFC stands to be the second largest franchise offering fast moving food after
McDonald's and is located in about 20, 000 places and in about 123 countries worldwide.
The company makes fried chicken using a recipe of 11 spices and herbs which the
company keeps as a trade secret. KFC does not only offer fried chicken but it offers other foods
such as soft drinks, salads, French fries, and other fast-moving foods. The company which has a
slogan that no one can make chicken like theirs stands to be one of the fast-developed
franchising companies in America. The company practices a tall organizational structure where a
general manager leads or is the head of each of the single branch.
Apart from having many branches in many countries worldwide, the company also started door
to door delivery of their fried chicken. This was back in 2015 where the company, decided to be
delivering their product at the doorstep and first tried it in the morning. This was made possible
by having a mobile application for ordering and a website where customers craving for fried
chicken can make orders and get the product right at their doorstep.
In this report, the analysis of the management of KFC was done. The managerial
structure was the main focus of this report. The study was based on the online delivery of KFC to
study how information technology impacts management. There are team leaders assigned

KFC ONLINE DELIVERY ANALYSIS 3
different jobs to help the manager achieve the organizational goals.
Table of Contents
Introduction........................................................................................................................4
Scope of the Research........................................................................................................5
Application of Information Technology..........................................................................5
Information Technology and Management.....................................................................6
KFC Organizational Structure.........................................................................................8
Recommendation...............................................................................................................9
Conclusion........................................................................................................................10
Reference..........................................................................................................................11

KFC ONLINE DELIVERY ANALYSIS 4
Introduction
Kentucky Fried Chicken which is commonly known as KFC is a fast-moving food
restaurant that deals mostly with fried chicken and other items related to chicken. According to
Pradhan (2018 p. 18), the company which was incorporated in 1995 was begun by Harland
Sanders. KFC headquarters are now in Louisville in the United States of America. The company
stands to be the second fast moving food restaurant after the biggest one McDonald's. KFC has
opened many branches in many countries of which is about 120 countries with about 19000
branches worldwide. Harahap (2018 p. 80) argue that in the beginning, the company owned its
own brand but KFC now stands to be under the Yum! Brand. The Yum! Brand also has other
branches under its umbrella.
The branches are the Taco Bell and the Pizza Hut. According to Okazaki (2005 p. 170)
the famous thing about KFC is that it offers its fried chicken prepared with spices and herbs. The
company up to today has employed around 16000 employees in all the branches. According to
Isher et al. (2005 p. 495) initially, Sanders Harland started the company by opening a roadside
restaurant which was in Corbin Kentucky. Sanders then started to franchise with the restaurant in
order to make his recipe more famous. Pantoja et al. (2018 p. 141) In a period of ten years, in
1963 KFC had around 600 franchises and was still growing. In 1964, and due to the
uncontrollable growth of the company, Sanders decided to sell the company to his investors for
$2 million including salary to be paid per year which was $40000. The salary was increased later
to $200000. Later, Sanders decided to sell KFC but by this time he was earning $300000 pure
profit.

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