Kill_Kapture Case Study

This case study analyzes the target market, psychographic segmentation, and targeting strategy of Kill_Kapture. The brand is targeted towards the uniformed personnel who are soldiers, policemen, FBI officials. The psychographic segmentation of the target market is based on the concept of self-orientation, where the consumers are action-oriented. The type of targeting strategy that Kill_Kapture is using is concentrated targeting. The case study also discusses the demographic characteristics of the target market.