Knowledge Audit for Business Analysis

This article discusses the issues faced by Auto Accessories, a medium new organization that sells and distributes vehicle accessories. It also proposes solutions such as implementing an e-commerce website, cloud infrastructure, B2B services, and more to enhance customer experience and grow the business further.

Running head: KNOWLEDGE AUDIT FOR BUSINESS ANALYSIS
KNOWLEDGE AUDIT FOR BUSINESS ANALYSIS
Name of the Student
Name of the University
Author note

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KNOWLEDGE AUDIT FOR BUSINESS ANALYSIS
Table of Contents
Introduction:....................................................................................................................................2
Business case...................................................................................................................................3
Opportunities:..............................................................................................................................3
Stakeholder......................................................................................................................................4
Business Context.............................................................................................................................5
Proposed Solution:.......................................................................................................................6
Business Process..............................................................................................................................7
Conclusion.......................................................................................................................................9
Reference.......................................................................................................................................10

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Introduction:
Auto Accessories is a medium new organization that sell and distribute vehicle accessories.
They most supplies comes from a foreign supplier. They provides popular and useful accessories
such as parking assistance camera viewer, traffic recording camera, decorative car stickers etc.
AUTO ACCESSORIES is known for the specialist in making attractive design of the accessories
that helps them to grow their business over past two years. While their business is growing there
typical administration system is getting robust as the system is unable to manage the business
activities such as staff payroll, marketing, , purchasing, warehousing, , sales and customer
service which are previously carried out with little use of information and communication
technology (ICT). Now the administrative staffs are considering the needs and important of an
effective administrative system. Other competitors are extending there is business to online for
better services while AUTO ACCESSORIES is facing problems to market products online.
There typical system is producing many issues such as problem locating products, fulfilling
customer request. For getting a desired products customers had to search all through the
available products that is very time consuming. Staffs are also unable to fulfill the different
request coming from several clients. Other issue of the current system is availability. To check
availability of a particular product, customers’ needs to visit the store or talk with the customer
services staff. For solving this above issues and stay competitive in the market Owner of AUTO
ACCESSORIES now considering the need IT to effectively manage and monitor the activities
and effectively retain their regular and new customers. That make the company even more
popular that is helping them to growing faster. Customers identified there specialism in popular
and useful accessories such as colorful decorative car stickers, traffic recording camera, parking
assistance camera viewer and many more. This attractive accessories attract many customer that

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increased their business procedure to a higher level. However, certain incensement in the
business also increase their issues regarding management and customer satisfaction. Their
current architecture is suitable for small business as they started. Now for the business growth
they need to reestablish their business architecture in order to continue their legacy and
implement new services. Customers also can check availability and place the order. And for
internal management process they can utilize cloud based infrastructure to take the management
process a step further. Cloud service provider will monitor and manage their business activities
including revenue, profitability, expenses and staff activities. There are other several ICT
application available to produce such results such as compiler, debuggers, assemblers and many
more. This ICT applications can be useful to manage all the activities for proper execution of
business growth and facilities.
Business case
The role of a BA is to find the gap between the current state of the company and where
the owners wanted to be. BA is also responsible for evaluating the issues in order to propose a
suitable solution (Fletcher, Harris and Richey 2013). AUTO ACCESSORIES facing several
issues in the current state as their business is growing gradually. There typical administrative
systems are unable to solve any of these problems. The business knowledge audit need to
perform as a BA to understand the job and role. The main functionality units are maintained by
the administrative staff who are responsible for manage activates and carry out business
problems. Customer service staff are responsible for fulfill the customer requirement and help
them to showcase their desired product they are also responsible for providing availability
information to the customer.

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Problem: AUTO ACCESSORIES is facing problem for managing business activities and
enhancing customer interaction.
The problem occurs in the managing section as the business administrative and
management activities. The administrative staffs are considering the needs and important of an
effective administrative system(Bentley, Omer and Sharp 2013. Other competitors are extending
their business to online for better services while AUTO ACCESSORIES is facing problems to
market products online. They are facing issue to compete with other competitors and expanding
their service to online.
Opportunities: For maintain and implement any business, business analyst should identify and
measure the opportunities and threats. Opportunities needs to measure for implementation of
new strategy(Bentley, Omer and Sharp 2013. There are several opportunities available that can
be utilized to improve the business. AUTO ACCESSORIES can expand their service to the
online. By doing so the customer can easily locate and buy the desire accessories. They can also
check the availability of a particular product without visiting the store or talk with the customer
service staffs. An e-commerce website can be useful for solving the issue. They can also
implement a cloud infrastructure to manage all the internal and external services. They can take
help from cloud service provider who will be responsible for managing and monitor all the
business activities such as sales, marketing, warehousing, purchasing, staff payroll. All the staff
and clients information and activities also will be stored that can be utilized to improve the
business efficiency. By moving to cloud, there is no need to interact with this aspects directly as
the service provider will be responsible for managing and monitoring all the aspects (Pucheta‐
Martínez and García‐Meca 2014). Cloud also can be useful in order to store all the data associate
with purchase and expenses. They can also implement B2B services. B2B is a commerce

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transaction between businesses. AUTO ACCESSORIES has a foreign supplier so this system
can help them to communicate and interact with the supplier in a more efficient and effective
way. By utilizing the technology they can also sell their services and products to other
wholesaler that will help them to grow their business even more.
Stakeholder
Effective identification, understanding and management of certain stakeholders, their
triggers and their expectations will improve your ability to reduce risk, tailor mitigation measures
and manage business activities (Fleisher and Bensoussan 2015). AUTO ACCESSORIES have
several stakeholders whom are essential to stay in business. There stakeholders can be
categorized by two types, internal and external stakeholders. Internal stakeholders are associate
with the management and provide customer services in the company. Internal stakeholders are
administrative stuff such as office clerk receptionist and secretary who are responsible for
managing all the memo and information related to sell. They also manage and organize all the
files associate with the company activities such as draft messages, schedule appointments and
support other staff. Other internal stakeholders are Owners and customer service staffs. Owners
are responsible for investing and make critical decisions for enhancing the business. While Staffs
are responsible to provide services to customers. They are responsible for assist customers to
purchase any product or acknowledge them about the availability of any particular product.
External stakeholders are the supplier and the customers. Supplier are responsible for
supply products to AUTO ACCESSORIES and the customers purchase the products. AUTO
ACCESSORIES main supplies are come from foreign companies. Mainly customers are car
owners who are seeking for as parking assistance camera viewer, traffic recording camera,

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decorative car stickers. Car owners who are looking for modification in their car and want to buy
unique designed accessories are desired customer for Auto Accessories.
Business Context
Business context is a method utilized to analyze the business operation environment.
While the environment scanning process mainly focuses on the macro environment, the context
analysis consider the entire environment of an enterprise (Sekaran and Bougie 2016). The
environment here can also define as external and internal environment. Context analysis helps to
gain insights in an organization by evaluating the strength and weakness. It also consider the
opportunities and threats associate with current market to give the organization the clear view of
the state their business currently operates. By doing so they can be familiar with the market and
able to avoid any wrong decision that could affect the organization well-being in the future
(Dalkir 2013). They can also evaluate new opportunities to extend their business further. The
main goal of this context is to analyze the environment in order to develop a strategic plan of
action for the business.
The business is facing numerous obstacle at current time in the deploying and managing
process. They are facing heavily issue regarding customer interaction (Dalkir 2013). Customer
are unable to locate and purchase their desired product or services effectively. The only option
available is to communicate with the staff member or visit the store. They previously use a little
ICT technologies to interact with customer and executes their business plan.
AUTO ACCESSORIES is currently in the growing process as their company is running
on profit for their unique products sells. Car owner are heavily enthusiastic to getting new
designs accessories in their car to enhance the driving experience. However they are lacking in

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the management section. Their internal and external, goods or service management process is
very ineffective. Their current weakness is the customer interaction as their business is growing,
the number of customers is also increasing (Bentley, Omer and Sharp 2013. It has been getting
hard to fulfill all the customers query for the customer service staff. Customers are also facing
obstacle to find their desired accessories. Other weakness is they also have poor management
process. All the activates in the AUTO ACCESSORIES are not very organized as they only used
a little Information and communication technology to carry out the business services such as
sales, marketing, warehousing, purchasing, staff payroll and customer service management.
Proposed Solution:
For enhancing the customer buying experience is essential to stay in the competitive
market. Some famous competitors are already utilizing web services to provide enhance
customer services in order to gain more profit and customer loyalty (Witherspoon et al. 2013).
AUTO ACCESSORIES immediately needs to expend their services to the online. An e-
commerce website can be useful in this case. Customer can easily locate and buy the desire
accessories from the online website. They can also check the availability of a particular product
without visiting the store or talk with the customer service staffs. This will help them to achieve
more profit by enhancing the customer managing services. Customers will be also satisfied as
they can access the website from their phones or PC. AUTO ACCESSORIES can also evaluate
new opportunities such as providing home delivery services and showcase their premium
products in an effective and efficient way (Müller et al. 2016).

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Figure 1: implementation of online order system
Source: (Author)
The above figure illustrate the online order system which can be utilized to manage customer
services in order to enhance the business.
Business Process
A business Process can be define as a collection of a structured tasks or activities which
can be utilized to produce the desire goal. The mission is to achieve the business goals while
utilizing the relation of the different process. There are certain process to organize the system
these are mainly three types as operational process, management process and supporting process.
Every business must follow this process to organize every activity and overcome difficulties. It

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consist of sequences of several activities with interleaving decision points or as a process matrix
of a sequence of activities with relevance rules based on data in the process (Ivers et al. 2015).
Figure 2. Illustrate the business process associate with the system. It can provide a clear idea of
management process and responsibility. There are several activities needs to consider in the
current context described above. This process are consist of Customer Relationship, Employee
development and satisfaction, the product quality and financial analysis. Other crucial task are
Customer Acquisition, product development, accounting and technical management (Bentley,
Omer and Sharp 2013).
Business process diagram
Source :( Author)
It also evaluate the relationship of the process (Hay 2013). The world of e-business
created a need to automate business processes across organizations, which in turn raised the need
for standardized protocols and web services composition languages that can be understood across
the industry. This process are also associate with each other. This figure illustrate the individual

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activities that is essential to maintain in order to manage all the stakeholders in an effective and
efficient way.
Conclusion
Every business needs proper management architecture in order to suitable execute all the
business procedure. AA have the opportunity to grow their business as their unique product are
gaining attention however their management system is very poor. The management is holding
them back for proper amplification. After evaluating all the activities and opportunities of Auto
Accessories. There are certain founding as follows. AUTO ACCESSORIES is known for the
specialist in making attractive design of the accessories that helps them to grow their business
over past two years. While their business is growing there typical administration system is
getting robust as the system is unable to manage the business activities such as staff payroll,
marketing, , purchasing, warehousing, , sales and customer service which are previously carried
out with little use of information and communication technology (ICT). Now the administrative
staffs are considering the needs and important of an effective administrative system. Other
competitors are extending there is business to online for better services while AUTO
ACCESSORIES is facing problems to market products online. There typical system is producing
many issues such as problem locating products, fulfilling customer request. For getting a desired
products customers had to search all through the available products that is very time consuming.
ICT can gradually help them to overcome this issue in order to gain more market insights. ICT
can be useful in many different aspects to manage and monitor all the activities that can help to
enhance the business and utilize new opportunities. In this decade the technologies are evolving
rapidly, to compete in the evolving market utilization of this technology is essential.

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Reference
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