knowledge management assignment : Manic Marketers
Added on 2021-05-31
12 Pages2904 Words68 Views
Running head: KNOWLEDGE MANAGEMENT OF MANIC MARKETERSKnowledge Management of Manic MarketersName of the studentName of the UniversityAuthor note
KNOWLEDGE MANAGEMENT OF MANIC MARKETERS1Executive SummaryThe primary purpose of this report is to elucidate on the knowledge environment in relationto Manic Marketers. It focuses on the role that a mentor should play within an organisationand the different forms in relation to organisational knowledge. It discusses about the keyweakness in relation to social capital in Manic Marketers. The report also expounds on theknowledge sharing strategies of Manic Marketers and the strategies that it can make use offor encouraging the aspect of knowledge management.
KNOWLEDGE MANAGEMENT OF MANIC MARKETERS2Table of ContentsIntroduction................................................................................................................................3The knowledge environment......................................................................................................3The role of a mentor...................................................................................................................4Types of information and forms of organisational knowledge..................................................5Key weakness in social capital...................................................................................................6Knowledge Sharing Strategies...................................................................................................7Conclusion:................................................................................................................................8References:...............................................................................................................................10
KNOWLEDGE MANAGEMENT OF MANIC MARKETERS3IntroductionKnowledge Management refers to the process of creation and management of theknowledge within an organisation. It is indicative of a multidisciplinary approach that helpsin achieving the organisational objectives by making use of knowledge. The effortspertaining to knowledge management focuses on organisational objectives like that ofimproved performance and competitive advantage (Geisler and Wickramasinghe 2015). Thisreport focuses on the different aspects in relation to knowledge management like that ofknowledge environment and role of the mentor. The report discusses about the kinds ofinformation and forms in relation to organisational knowledge. It elaborates on the keyweakness in relation to social capital and the different knowledge sharing strategies in anorganisation.The knowledge environmentInitial interview along with orientation presented a strong message regarding theknowledge environment at that of Manic Marketers. The advertisement of Manic Marketersstated that the company was in need of vibrant young professionals who would join the teamof marketers. It stated that the knowledge environment was of world class order and referredto the collaborative team of marketing of Manic Marketers. The interview presented toDamon a comprehensive portfolio that outlined the technology systems. It also presentedpositive along with inclusive culture pertaining to Manic Marketers (Botha, Kourie andSnyman 2014). They had mentioned that the focus of the company was on the aspect ofknowledge management. The interview went well with Damon and his heart was filled withDamon and he was happy with the kind of knowledge environment prevailing there. He washappy with the aspect of peer feedback that focuses on that of long term relationships. Damonfelt satisfied with the job offer and he accepted it on that day when it was e-mailed to him.
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