Launch of New Premium Soup: Case Study of Bachelors UK 2022

Running Head: PROJECT MANAGEMENT
Launch of New Premium Soup: Case Study of Batchelors UK
Name of the Student
Name of the University

1PROJECT MANAGEMENT
Table of Contents
Introduction......................................................................................................................................2
Project Context................................................................................................................................2
Rationale for the Proposed Plan and Choice of Methods................................................................3
Description, Application and Critical Appraisal of the Selected Methods......................................6
PESTLE Analysis of the Project..................................................................................................6
Work Breakdown Structure.........................................................................................................7
Gantt Chart...................................................................................................................................9
Risk Analysis and Risk Management Strategy..........................................................................11
RACI Matrix..............................................................................................................................13
Stakeholder Management Strategy............................................................................................14
Conclusion.....................................................................................................................................16
References......................................................................................................................................18
Appendix........................................................................................................................................20
Tool 1: PESTLE Analysis.........................................................................................................20
Tool 2: Work Breakdown Structure..........................................................................................21
Tool 3: Gantt Chart....................................................................................................................21
Tool 4: RACI Matrix.................................................................................................................22
Tool 5: Risk Management Strategy...........................................................................................23
Tool 6: Stakeholder Management Strategy...............................................................................24

2PROJECT MANAGEMENT
Introduction
The project focuses on the development and launch of a new instant soup product in the
market for Batchelors, UK. This company sales a wide range of instant and fast food products
like pasta, noodles, rice, “Cup A Soup” and others. The company has been successful over more
than a century and has a strong customer base in UK. Currently, the company is planning on the
development and launch of a new soup with brand new flavours entirely different from the
current soups that the company sells. The soups will be instant soup in which soup powder will
provided to the customers will packets. The soup powder can be converted into soup easily by
boiling in water for a few minutes.
In this report, the project plan for the development and launch of the new soup has been
analysed and discussed.
Project Context
Batchelors is an instant food manufacturer and seller that has been operating in UK since
around 1895. After starting with some basic canned food items, the company grew in popularity
in the country and the introduction of new products just as per the market trend has allowed the
company to be sustainable for over a century. As a part of the business strategy and after
analysing the existing market, the company has decided to launch a new soup in the market
whose unique range of flavours will help the company to gather more new customers and
increase the sales of the company. However, the company needs to ensure the flavours of the
soup are acceptable to the customers and also the launch of the product abides by several legal,
environmental and other factors.

3PROJECT MANAGEMENT
Since the company is significantly popular in the UK market, the management has
decided to go ahead with the plan to undertake a large scale launch event in which the new soup
will be presented in front of some selected guests and invited customers. This is the new
marketing strategy of the organisation that will help to increase the sales of the products
significantly that will aid the revenue stream of the organisation as well. Moreover, a large scale
launch event can also provide international exposure on the company that will help the company
to initiate international business through various sellers that ship products to other countries.
Rationale for the Proposed Plan and Choice of Methods
The proposed plan for the project includes development and testing of a new instant soup
product before releasing it in the market for the customers through some promotional and a large
scale launch event. The rationale for the proposed plan is discussed as follows.
Opening New Market Opportunities – Launching a new product in the market opens up
the window of opportunity for the organisation to open a new market segment or enhance an
already existing market segment (Bstieler et al. 2018). While the company already sells some
popular flavours of instant soup in the market, the new flavours will help to add more variety to
the existing products and also raise interest among a new customer base segment who will
purchase the new soup flavours.
Increased Revenue Stream – Successfully launching a new product in the market will
allow the company to gain an increased revenue stream that in turn will enhance the current
business of the organisation (Lee, Kim and Joshi 2017). While the company has been conducting
sustainable business for over a century, the added revenue stream will provide the opportunity to
the company to conduct some projects or expand beyond the current limitations.